Ad Almanac

Observability platforms

Grafana vs Honeycomb

Grafana and Honeycomb compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

34Grafana34 event sponsor lists“Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.” Source
21Honeycomb10 newsletter ads · 11 event sponsor lists“Honeycomb is the observability platform built for AI-era software. Fast queries, unified telemetry, and LLM observability. Used by Slack, Intercom, and Dropbox.” Source

Where each ran Newsletter and podcast ads, last 12 months.

GrafanaHoneycombLane
0
5Software & developers newsletters
0
4AI newsletters
0
1Data & analytics newsletters

In common 6 outlets with both on record.

OutletTypeGrafanaHoneycomb
AWS Summit LondonEvent22
AWS re:InventEvent11
AWS Summit New YorkEvent11
AWS Summit TorontoEvent11
KubeCon + CloudNativeCon EuropeEvent11
KubeCon + CloudNativeCon North AmericaEvent11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Grafana · 28 outlets

AWS Summit Hamburg2
AWS Summit São Paulo2
AWS Summit Tel Aviv2

Honeycomb · 12 outlets

Engineering Leadership2
The Rundown AI2
TLDR DevOps2
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.