Factor vs CookUnity
Factor and CookUnity compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Factor | CookUnity | Lane | |
|---|---|---|---|
| 188 | 0 | Sports podcasts | |
| 152 | 0 | Comedy podcasts | |
| 152 | 0 | Leisure podcasts | |
| 34 | 16 | News podcasts | |
| 33 | 11 | Society & culture podcasts | |
| 0 | 5 | Local news newsletters | |
| 0 | 5 | Business podcasts | |
| 0 | 3 | Travel & lifestyle newsletters |
In common 5 outlets with both on record.
| Outlet | Factor | CookUnity |
|---|---|---|
| Legal AF by MeidasTouch | 8 | 12 |
| Pod Save America | 2 | 11 |
| I've Had It | 2 | 7 |
| Note To Self | 2 | 2 |
| Supercharged With AI | 3 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Factor · 92 outlets
CookUnity · 14 outlets
Counts are the ads and listings we’ve found. They don’t show spend.