Elastic vs Honeycomb

Elastic and Honeycomb compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

77Elastic21 newsletter · 0 podcast · 56 event“Powered by Elasticsearch. Ready to deploy your data? Start free.” Source

27Honeycomb9 newsletter · 0 podcast · 18 event“Honeycomb is the observability platform built for AI-era software. Fast queries, unified telemetry, and LLM observability. Used by Slack, Intercom, and Dropbox.” Source

Where each ran Newsletter and podcast placements, last 12 months.

Elastic	Honeycomb	Lane
4	4	AI newsletters
4	4	Software & developers newsletters
5	0	Media & creators newsletters
4	0	Business & economy newsletters
2	0	Product & design newsletters
0	1	Data & analytics newsletters

In common 10 outlets with both on record.

Outlet	Type	Elastic	Honeycomb
TLDR DevOps	Newsletter	2	2
All Things Open	Event	2	1
Confidential Computing Summit	Event	1	2
DevOpsDays London	Event	2	1
AWS re:Invent	Event	1	1
AWS Summit London	Event	1	1

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Elastic · 43 outlets

404 Media	5
AI Engineer World's Fair	3
TLDR AI	3
Subscribers only	2
Subscribers only	2
Subscribers only	1

Honeycomb · 13 outlets

The Rundown AI	2
DevOpsDays Atlanta	1
DevOpsDays Austin	1
Subscribers only	1
Subscribers only	1
Subscribers only	1

See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.