Ad Almanac

Observability platforms

Elastic vs Grafana

Elastic and Grafana compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

72Elastic27 newsletter ads · 3 podcast ads · 42 event sponsor lists“Powered by Elasticsearch. Ready to deploy your data? Start free.” Source
34Grafana34 event sponsor lists“Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.” Source

Where each ran Newsletter and podcast ads, last 12 months.

ElasticGrafanaLane
8
0Media & creators newsletters
4
0Business & economy newsletters
4
0AI newsletters
4
0Software & developers newsletters
3
0Politics & policy newsletters

In common 15 outlets with both on record.

OutletTypeElasticGrafana
AWS Summit LondonEvent22
AWS Summit New YorkEvent31
AWS Summit Washington DCEvent31
AWS Summit São PauloEvent12
AWS Summit Tel AvivEvent12
AWS re:InventEvent11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Elastic · 40 outlets

404 Media8
AI Engineer World's Fair3
FedScoop3

Grafana · 19 outlets

AWS Summit Hamburg2
KubeCon + CloudNativeCon Japan2
All Things Open1
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.