DeleteMe vs Incogni
DeleteMe and Incogni compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| DeleteMe | Incogni | Lane | |
|---|---|---|---|
| 631 | 24 | Business podcasts | |
| 293 | 20 | News podcasts | |
| 157 | 0 | Society & culture podcasts | |
| 72 | 0 | Leisure podcasts | |
| 0 | 43 | Government podcasts | |
| 0 | 38 | AI newsletters | |
| 0 | 21 | Culture & entertainment newsletters | |
| 13 | 0 | Politics & policy newsletters |
In common 4 outlets with both on record.
| Outlet | DeleteMe | Incogni |
|---|---|---|
| 1% Better | 2 | 3 |
| The 404 Media Podcast | 1 | 2 |
| The Iced Coffee Hour | 1 | 2 |
| The MeidasTouch Podcast | 2 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
DeleteMe · 60 outlets
Incogni · 39 outlets
Counts are the ads and listings we’ve found. They don’t show spend.