Ad Almanac

Observability platforms

Datadog vs Honeycomb

Datadog and Honeycomb compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

185Datadog96 newsletter · 7 podcast · 82 event“See metrics from all of your apps, tools & services in one place with Datadog’s cloud monitoring as a service solution. Try it for free.” Source
27Honeycomb9 newsletter · 0 podcast · 18 event“Honeycomb is the observability platform built for AI-era software. Fast queries, unified telemetry, and LLM observability. Used by Slack, Intercom, and Dropbox.” Source

Where each ran Newsletter and podcast placements, last 12 months.

DatadogHoneycombLane
61
4Software & developers newsletters
21
4AI newsletters
7
0Cybersecurity newsletters
7
0Technology podcasts
3
0Product & design newsletters
0
1Data & analytics newsletters

In common 9 outlets with both on record.

OutletTypeDatadogHoneycomb
The Rundown AINewsletter52
Confidential Computing SummitEvent22
All Things OpenEvent21
AWS re:InventEvent11
Infobip ShiftEvent11
KubeCon + CloudNativeCon EuropeEvent11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Datadog · 77 outlets

ByteByteGo24
TLDR22
The Code11

Honeycomb · 14 outlets

TLDR DevOps2
AWS Summit London1
AWS Summit New York1
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.