Aura vs Incogni
Aura and Incogni compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast ads, last 12 months.
| Aura | Incogni | Lane | |
|---|---|---|---|
| 152 | 0 | Sports podcasts | |
| 80 | 31 | Business podcasts | |
| 28 | 26 | News podcasts | |
| 0 | 42 | Government podcasts | |
| 0 | 38 | AI newsletters | |
| 0 | 26 | Education podcasts | |
| 3 | 0 | Society & culture podcasts | |
| 2 | 0 | Comedy podcasts |
In common 2 outlets with both on record.
| Outlet | Aura | Incogni |
|---|---|---|
| The David Pakman Show | 16 | 4 |
| Pod Save America | 2 | 2 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Aura · 25 outlets
Incogni · 43 outlets
Counts are the ads and listings we’ve found. They don’t show spend.