Where does Upwork advertise?
Upwork is currently advertising in 5 newsletters (placed within the last 60 days).
- What it is: HR & recruiting.
- Newsletters it buys: mostly HR & careers, Culture & entertainment and Startups & venture.
- Slot: main sponsor in 2 of its 8 placements.
- Usual ask: signup.
Timeline, last 7 weeks
Each square is a week. a placement ran issue read, no placement no issue captured that week.
First placement in this window: Sep 14. Longest run: 4 weeks straight.
The same, as a table
| Newsletter | Weeks with a placement | Longest run | First | Last | Weeks not captured |
|---|---|---|---|---|---|
| Girlboss Daily | 1 | 1 | Oct 12 | Oct 12 | 0 |
| The Next Big Idea Club Book of the Day Newsletter | 4 | 4 | Sep 14 | Oct 5 | 0 |
| The VC Corner | 1 | 1 | Sep 28 | Sep 28 | 0 |
| The AI Corner | 1 | 1 | Sep 21 | Sep 21 | 0 |
| The Don Lemon Show | 1 | 1 | Sep 14 | Sep 14 | 0 |
What the ads say
- “Disney+ and Hulu are hiring a Social Media Coordinator” in Girlboss Daily, Oct 12
- “This edition of Book of the Day is sponsored by Upwork” in The Next Big Idea Club Book of the Day Newsletter, Oct 8
- “Find freelancers for any project by visiting upwork.com” in The Next Big Idea Club Book of the Day Newsletter, Oct 1
- “Keep the core small. Let your AI find the experts for the rest.” in The VC Corner, Sep 30
- “Upwork’s new MCP connector for Claude and ChatGPT” in The AI Corner, Sep 26
- “Find freelancers for any project” in The Next Big Idea Club Book of the Day Newsletter, Sep 24
Every placement we've read
Newest first, one line per sponsor slot in an issue.
first time in this newsletter
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Girlboss Daily
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The Next Big Idea Club Book of the Day Newsletter
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The VC Corner
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The AI Corner
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-
The Don Lemon Show
-
Issues read through .
On podcasts
Named in the show notes, or heard in the ad reads of episodes we transcribed.
- Lex Fridman Podcast · 3 episodes, last 2026-07-28
- The Weekly Show with Jon Stewart · 3 episodes, last 2026-09-30
- Call Her Creator with Katelyn Rhoades · 2 episodes, last 2026-10-22
- The Meb Faber Show - Better Investing · 2 episodes, last 2026-10-23
- The Tim Dillon Show · 2 episodes, last 2026-10-17
- Always Here · 1 episode, last 2026-10-23
- The Productivity Show · 1 episode, last 2026-10-19
On events
Listed on the event's own sponsor page.
Where it kept buying
The Next Big Idea Club Book of the Day Newsletter, 4 weeks.
Brands buying the same newsletters
- Granola 3 newsletters in common
- Attio 2 newsletters in common
- Hard Skill Exchange 2 newsletters in common
- HubSpot 2 newsletters in common
- Vanta 2 newsletters in common