Sponsor report
The Information AM
Based on the last 180 days, compared with 37 other AI newsletters. All placements.
Where you stand
| Measure | You | AI median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 14 | 9 | 26 of 37 |
| Sponsors who came back for another week | 7 of 14 | 4 in 10 | 31 of 37 |
| Issues that carried a sponsor | 34 of 122 | 7 in 10 | 3 of 37 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| HubSpot · Sales & marketing software 20 newsletters like yours: ai blueprint (7 weeks), Ins7ghts (4 weeks), BrainBuzz (3 weeks). Last ran Oct 24. Renewed. Also sponsors 3 podcasts and 2 events.Latest ad: “HubSpot's new self-updating CRM doesn't wait for you to log back in.” |
| Wispr Flow · AI & ML 18 newsletters like yours: AI Valley (5 weeks), Ins7ghts (4 weeks), Superhuman AI (4 weeks). Last ran Oct 23. Renewed. Also sponsors 2 podcasts.Latest ad: “The AI notetaker that gets the hard words right” |
| Atlassian · Productivity & collaboration 17 newsletters like yours: Platformer (4 weeks), Ins7ghts (3 weeks), Superhuman AI (3 weeks). Last ran Oct 24. Renewed. Also sponsors 14 events.Latest ad: “State of Product reveals what AI still hasn’t solved” |
| Front · Productivity & collaboration 11 newsletters like yours: Ins7ghts (4 weeks), Latestly AI (2 weeks), The Neuron (2 weeks). Last ran Oct 23. Renewed. Also sponsors 1 event.Latest ad: “A new briefing paper from Harvard Business Review Analytic Services” |
| Attio · Sales & marketing software 10 newsletters like yours: Context Window (3 weeks), The Signal (3 weeks), BrainBuzz (2 weeks). Last ran Oct 25. Renewed.Latest ad: “Attio A CRM You Can Talk To” |
| Granola · Productivity & collaboration 9 newsletters like yours: AI for Work (4 weeks), The Deep View (4 weeks), TLDR (4 weeks). Last ran Oct 23. Renewed. Also sponsors 6 podcasts.Latest ad: “The slide you forgot to screenshot” |
| Roku Ads Manager · Sales & marketing software 6 newsletters like yours: Ins7ghts (5 weeks), Supercharged With AI (4 weeks), BrainBuzz (2 weeks). Last ran Oct 24. Renewed. Also sponsors 1 podcast and 1 event. Exhibits at 1 trade show.Latest ad: “How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads” |
| Box · Productivity & collaboration 6 newsletters like yours: Last Week in AI (4 weeks), AI for Work (2 weeks), Exponential View (2 weeks). Last ran Oct 20. Renewed. Also sponsors 1 podcast and 6 events.Latest ad: “Reimagine enterprise AI at BoxWorks — Nov. 5-6” |
| Dell · Telecom & hardware 6 newsletters like yours: Horizon AI (3 weeks), BrainBuzz (2 weeks), Ins7ghts (2 weeks). Last ran Oct 24. Renewed. Also sponsors 3 podcasts and 13 events. Exhibits at 1 trade show.Latest ad: “Discover laptops with built-in intelligence.” |
| Vanta · Security 6 newsletters like yours: The Rundown AI (4 weeks), Superhuman AI (2 weeks), AI Action Letter (1 week). Last ran Oct 22. Renewed. Also sponsors 9 podcasts and 9 events.Latest ad: “Competition’s tough for startups, and everyone needs an edge.” |
| Hightouch · Data & analytics 6 newsletters like yours: The Shift AI (2 weeks), AI Breakfast (1 week), AI for Work (1 week). Last ran Oct 21. Renewed. Also sponsors 8 events.Latest ad: “What if AI made us prove we’re creative?” |
| StackAI · AI & ML 5 newsletters like yours: AI for Work (4 weeks), The Deep View (4 weeks), Superhuman AI (3 weeks). Last ran Oct 20. Renewed. Also sponsors 3 events.Latest ad: “Enterprise AI, deployed with experts” |
| Sprinto · Security 5 newsletters like yours: Supercharged With AI (2 weeks), 80/20 AI (1 week), AI Breakfast (1 week). Last ran Oct 20. Renewed.Latest ad: “SOC 2 Ready in 14 days.” |
| Datadog · Data & analytics 4 newsletters like yours: The AI Report (5 weeks), TLDR (4 weeks), Superhuman AI (2 weeks). Last ran Oct 23. Renewed. Also sponsors 32 events.Latest ad: “Your AI bill keeps growing. Do you know why?” |
| Plaid · Finance & fintech 5 newsletters like yours: The AI Corner (2 weeks), Big Technology (1 week), Superhuman AI (1 week). Last ran Oct 12. Renewed. Also sponsors 1 podcast and 9 events. Exhibits at 4 trade shows.Latest ad: “Innovation needs infrastructure” |
| Memoket · AI & ML 4 newsletters like yours: Superhuman AI (4 weeks), AI for Work (2 weeks), The Deep View (1 week). Last ran Oct 20. Renewed.Latest ad: “Your best ideas don't happen at your desk” |
| Wiz · Security 4 newsletters like yours: AI for Work (2 weeks), Superhuman AI (2 weeks), The Deep View (2 weeks). Last ran Oct 21. Renewed. Also sponsors 29 events.Latest ad: “A Practical Framework for AI Threat Readiness” |
| AWS · AI & ML 4 newsletters like yours: The Rundown AI (3 weeks), Superhuman AI (2 weeks), The Deep View (1 week). Last ran Oct 8. Renewed. Also sponsors 42 events. Exhibits at 1 trade show.Latest ad: “Plan your re:Invent week around your actual stack” |
| Optimizely · Sales & marketing software 4 newsletters like yours: The Rundown AI (3 weeks), AI for Work (2 weeks), Superhuman AI (1 week). Last ran Oct 20. Renewed. Also sponsors 1 podcast and 10 events. Exhibits at 1 trade show.Latest ad: “Find high-value AI use cases” |
| WorkOS · Developer tools 4 newsletters like yours: Superhuman AI (5 weeks), Simon Willison's Newsletter (2 weeks), TLDR (2 weeks). Last ran Oct 22. Renewed. Also sponsors 6 podcasts and 10 events.Latest ad: “Keep credentials out of your agent's context” |
| beehiiv · Sales & marketing software 4 newsletters like yours: AI Breakfast (2 weeks), Latestly AI (1 week), Shortcut (1 week). Last ran Oct 20. Renewed.Latest ad: “Yes, that Arnold Schwarzenegger.” |
| Viktor · AI & ML 4 newsletters like yours: AI Valley (3 weeks), AI by Aakash (2 weeks), TLDR AI (1 week). Last ran Oct 13. Renewed. Also sponsors 1 podcast.Latest ad: “Hire me and you're a manager. Here is my first week” |
| Doppel · Security New to newsletters 3 newsletters like yours: AI for Work (3 weeks), The Deep View (3 weeks), Unsupervised Learning (3 weeks). Last ran Oct 15. Renewed. Also sponsors 2 podcasts and 1 event.Latest ad: “Read why throwing more headcount at the problem doesn't work” |
| Outskill · Education & courses New to newsletters 3 newsletters like yours: The AI Corner (6 weeks), Future Blueprint (1 week), The AI Report (1 week). Last ran Oct 19. Renewed.Latest ad: “Astra now runs your computer for you” |
| Coder · Developer tools 3 newsletters like yours: AI for Work (3 weeks), The Deep View (3 weeks), The Signal (1 week). Last ran Oct 16. Renewed. Also sponsors 16 events.Latest ad: “The Secret To Safe AI” |
And 355 more.
What other AI newsletters charge
| Newsletter | Published rate |
|---|---|
| There's An AI For That (TAAFT)“2,500,000 subscribers” | $2,947 for its main slot |
| AI Fire“400K+ audience” | $150 to $500 |
| The AI Report“400,000 subscribers” | $1,800 for its main slot |
| The Daily Bite by Snack Prompt“220,000+ subscribers” | $1,000 to $5,400 |
| The Daily Bite by Snack Prompt“220,000 subscribers” | $2,000 for its main slot |
| Michael Kevin Spencer“180,000 subscribers” | $1,399 for its main slot |
Rates as each publisher states them.
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