Sponsor report
The Skip By Nikhyl Singhal (The Skip)
Based on the last 180 days, compared with 6 other Product & design newsletters. All placements.
Where you stand
| Measure | You | Product & design median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 9 | 12 | 2 of 6 |
| Sponsors who came back for another week | 6 of 9 | 4 in 10 | 6 of 6 |
| Issues that carried a sponsor | 11 of 12 | 6 in 10 | 5 of 6 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Atlassian · Productivity & collaboration 5 newsletters like yours: TLDR Product (6 weeks), Strategy Breakdowns (3 weeks), Superhuman AI (3 weeks). Last ran Oct 24. Renewed. Also sponsors 14 events.Latest ad: “Atlassian's State of Developer Experience Report 2026” |
| Viktor · AI & ML 3 newsletters like yours: Strategy Breakdowns (4 weeks), Product Growth (2 weeks), TLDR AI (1 week). Last ran Oct 9. Renewed. Also sponsors 1 podcast.Latest ad: “The colleague who never needs a recap.” |
| Attio · Sales & marketing software 3 newsletters like yours: Strategy Breakdowns (2 weeks), Superhuman AI (2 weeks), Open Scout (1 week). Last ran Oct 23. Renewed.Latest ad: “Your CRM wasn't built for your agents. Attio was.” |
| Wispr Flow · AI & ML 3 newsletters like yours: Superhuman AI (4 weeks), TLDR AI (3 weeks), Strategy Breakdowns (1 week). Last ran Oct 22. Renewed. Also sponsors 2 podcasts.Latest ad: “The fastest teams stopped typing” |
| WorkOS · Developer tools 3 newsletters like yours: Superhuman AI (5 weeks), Lenny's Newsletter (2 weeks), TLDR AI (1 week). Last ran Oct 21. Renewed. Also sponsors 6 podcasts and 10 events.Latest ad: “Add AuthKit to your existing app with one command” |
| Granola · Productivity & collaboration 3 newsletters like yours: TLDR AI (3 weeks), Wonder Tools By Jeremy Caplan (3 weeks), Superhuman AI (1 week). Last ran Oct 18. Renewed. Also sponsors 6 podcasts.Latest ad: “Your meetings, finally in writing” |
| Datadog · Data & analytics 3 newsletters like yours: Superhuman AI (2 weeks), TLDR AI (2 weeks), TLDR Product (2 weeks). Last ran Oct 23. Renewed. Also sponsors 32 events.Latest ad: “Your AI bill keeps growing. Do you know why?” |
| Mobbin · Productivity & collaboration 2 newsletters like yours: Design Buddies Newsletter (4 weeks), Product Growth (1 week). Last ran Oct 8. Renewed. Also sponsors 1 event.Latest ad: “Mobbin - The internet’s best library of real design patterns” |
| Pendo · Productivity & collaboration 2 newsletters like yours: TLDR Product (4 weeks), Product Growth (1 week). Last ran Sep 29. Renewed. Also sponsors 3 events.Latest ad: “Pendo's Learning Lab has practical courses on AI agents” |
| SerpApi · Developer tools 2 newsletters like yours: TLDR AI (3 weeks), Product Growth (1 week). Last ran Oct 22. Renewed. Also sponsors 1 podcast and 8 events.Latest ad: “Upskill your AI agents with real-time web search” |
| Clarify · Sales & marketing software 2 newsletters like yours: Superhuman AI (2 weeks), Glasp Newsletter (1 week). Last ran Oct 11. Renewed.Latest ad: “One CRM. Zero other tools.” |
| Plaid · Finance & fintech 2 newsletters like yours: TLDR Product (2 weeks), Superhuman AI (1 week). Last ran Oct 9. Renewed. Also sponsors 1 podcast and 9 events. Exhibits at 4 trade shows.Latest ad: “Financial understanding can't be prompted. It has to be built” |
| Product Faculty · Education & courses 1 newsletter like yours: Product Growth (7 weeks). Last ran Oct 20. Renewed.Latest ad: “Product Faculty - Get $150 off their #1 AI PM Certification” |
| Vanta · Security 2 newsletters like yours: Superhuman AI (2 weeks), Lenny's Newsletter (1 week). Last ran Oct 2. Renewed. Also sponsors 9 podcasts and 9 events.Latest ad: “Inside the builder renaissance. Is your startup playing to win?” |
| Ariso · AI & ML 1 newsletter like yours: Product Growth (6 weeks). Last ran Oct 20. Renewed.Latest ad: “Ariso - Ship AI agents and features faster, with fewer regressions” |
| Stream Deck · Telecom & hardware 1 newsletter like yours: Workspaces (6 weeks). Last ran Oct 24. Renewed.Latest ad: “Your desk, one tap away” |
| Fullstory · Productivity & collaboration 1 newsletter like yours: TLDR Product (5 weeks). Last ran Oct 13. Renewed. Also sponsors 3 events.Latest ad: “What are you really fixing?” |
| AWS · AI & ML 2 newsletters like yours: Superhuman AI (2 weeks), TLDR AI (1 week). Last ran Oct 5. Renewed. Also sponsors 42 events. Exhibits at 1 trade show.Latest ad: “Workshop: One agent, four release cadences” |
| Bolt · Developer tools 1 newsletter like yours: Product Growth (4 weeks). Last ran Oct 5. Renewed. Also sponsors 7 events.Latest ad: “Bolt - Ship AI-powered products 10x faster” |
| OpenArt · AI & ML 2 newsletters like yours: Lenny's Newsletter (1 week), Superhuman AI (1 week). Last ran Sep 28.Latest ad: “OpenArt —An all-in-one AI creation platform” |
| Amplitude · Data & analytics 1 newsletter like yours: Product Growth (3 weeks). Last ran Oct 20. Renewed. Also sponsors 2 events. Exhibits at 1 trade show.Latest ad: “Amplitude - The market leader in product analytics” |
| DX · Developer tools 1 newsletter like yours: Lenny's Newsletter (3 weeks). Last ran Oct 19. Renewed. Also sponsors 1 podcast and 1 event.Latest ad: “DX —Engineering intelligence for the AI era” |
| Marqeta · Finance & fintech 1 newsletter like yours: TLDR Product (3 weeks). Last ran Oct 16. Renewed. Also sponsors 4 events.Latest ad: “Your payment program is only as good as the partner behind it.” |
| Reducto · AI & ML New to newsletters 1 newsletter like yours: Not Boring (6 weeks). Last ran Oct 23. Renewed. Also sponsors 5 events.Latest ad: “The Only Document Parsing Product You’ll Need” |
| Decodo · Data & analytics New to newsletters 1 newsletter like yours: TLDR Product (2 weeks). Last ran Oct 20. Renewed.Latest ad: “Meet Decodo's Web Data API” |
And 135 more.
Former sponsors buying elsewhere
| FirecrawlLast ran with you Aug 20. Now in Lenny's Newsletter. |
| FramerLast ran with you Jun 24. Now in MKT1, MKT1 Newsletter, Eric Ries. |
| GuruLast ran with you Jun 10. Now in TLDR AI, Not Boring, Superhuman AI. |
| GleanLast ran with you Jun 24. Now in The Rundown AI, Superhuman AI. |
| Customer.ioLast ran with you May 20. Now in Product Growth, Morning Brew, Marketing Brew. |
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