Sponsor report
The News
Based on the last 180 days, compared with 4 other Sports newsletters. All placements.
Where you stand
| Measure | You | Sports median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 1 | 8 | 0 of 4 |
| Sponsors who came back for another week | 0 of 1 | 4 in 10 | 1 of 4 |
| Issues that carried a sponsor | 1 of 21 | 8 in 10 | 0 of 4 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Playa Bowls of Michigan · Food & drink 1 newsletter like yours: Free Kick! from We Are Soccer (7 weeks). Last ran Oct 13. Renewed.Latest ad: “Today’s Free Kick! is brought to you by Playa Bowls of Michigan” |
| Sky Bet · Betting & gaming 1 newsletter like yours: The Overlap (6 weeks). Last ran Oct 23. Renewed. Also sponsors 1 podcast.Latest ad: “brought to you by our title partners, Sky Bet” |
| 76 · Consumer goods 1 newsletter like yours: Y-Option: College Football with Yogi Roth (4 weeks). Last ran Sep 28. Renewed.Latest ad: “every Y-Option podcast is fueled by our founding sponsor 76” |
| Detroit Metro FC 1 newsletter like yours: Free Kick! from We Are Soccer (4 weeks). Last ran Oct 8. Renewed.Latest ad: “Today’s Free Kick! Newsletter is sponsored by Detroit Metro FC” |
| Super 6 · Media & entertainment 1 newsletter like yours: The Overlap (4 weeks). Last ran Oct 22. Renewed.Latest ad: “This episode is sponsored by Super 6.” |
| ARNE · Consumer goods 1 newsletter like yours: The Overlap (3 weeks). Last ran Oct 23. Renewed. Also sponsors 1 podcast.Latest ad: “This episode contains paid product placement from ARNE.” |
| Huel · Food & drink 1 newsletter like yours: The Overlap (3 weeks). Last ran Oct 23. Renewed. Also sponsors 3 podcasts.Latest ad: “This episode contains paid product placement from Huel.” |
| Northeast Marine · Consumer goods 1 newsletter like yours: The Daily Drive (2 weeks). Last ran Sep 28. Renewed. |
| The Regal Eagle · Food & drink 1 newsletter like yours: Free Kick! from We Are Soccer (2 weeks). Last ran Oct 6. Renewed.Latest ad: “Today’s Free Kick! Newsletter is brought to you by The Regal Eagle” |
| Tohatsu · Automotive 1 newsletter like yours: The Daily Drive (2 weeks). Last ran Sep 28. Renewed.Latest ad: “The Presidents Cup week Daily Drive newsletter was brought to you by Tohatsu” |
| ZONE3 · Consumer goods 1 newsletter like yours: The Daily Split (2 weeks). Last ran Oct 6. Renewed.Latest ad: “ZONE3 is a global triathlon brand built for the water” |
| Alaska Airlines · Travel & hospitality 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 19.Latest ad: “Fall’s best destinations are waiting” |
| Angelino's · Consumer goods New to newsletters 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 10.Latest ad: “Threw Out My Keurig. It Wasn't Broken.” |
| Dell · Telecom & hardware 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 23. Also sponsors 3 podcasts and 13 events. Exhibits at 1 trade show.Latest ad: “Discover laptops with built-in intelligence.” |
| Fidelity · Investing & trading 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 24. Also sponsors 5 events.Latest ad: “SPONSORED BY FIDELITY INVESTMENTS” |
| HubSpot · Sales & marketing software 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 15. Also sponsors 3 podcasts and 2 events.Latest ad: “Build Your First GTM Agent Workflow” |
| IM8 · Health & wellness 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 11. Also sponsors 9 podcasts.Latest ad: “Replace 16 supplements in one daily drink.” |
| MarketBeat · Investing & trading 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 22.Latest ad: “The AI IPO Rush Is Coming” |
| Michigan Jaguars FC 1 newsletter like yours: Free Kick! from We Are Soccer (1 week). Last ran Oct 15.Latest ad: “Today' Free Kick! Newsletter is brought to you by Michigan Jaguars FC” |
| Next League · AI & ML 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 15.Latest ad: “AI is moving beyond experimentation and into the business of sports.” |
| Next Level Training · Education & courses 1 newsletter like yours: Free Kick! from We Are Soccer (1 week). Last ran Oct 1.Latest ad: “Next Level Training” |
| Particle · Health & wellness 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 17.Latest ad: “You've Been Misinformed” |
| PwC · Finance & fintech 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 22. Also sponsors 1 podcast and 30 events. Exhibits at 1 trade show.Latest ad: “Resilience at Full Throttle” |
| Sedona · Health & wellness New to newsletters 1 newsletter like yours: The Daily Split (1 week). Last ran Oct 20.Latest ad: “This week’s Daily Split is brought to you in association with Sedona” |
| Slater and Gordon · Health & wellness 1 newsletter like yours: Cycling Weekly (1 week). Last ran Oct 19.Latest ad: “We’ll help you get back on track after injury” |
And 13 more.
Media kit badge
Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
<a href="https://adalmanac.com/newsletters/the-news"><img src="https://adalmanac.com/badge/the-news.svg" alt="Sponsors of The News" height="46"></a>