Sponsor report
The Brief by CareerBuddy
Based on the last 180 days, compared with 7 other HR & careers newsletters. All placements.
Where you stand
| Measure | You | HR & careers median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 8 | 9 | 3 of 7 |
| Sponsors who came back for another week | 3 of 8 | 2 in 10 | 5 of 7 |
| Issues that carried a sponsor | 11 of 24 | 8 in 10 | 2 of 7 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| HubSpot · Sales & marketing software 3 newsletters like yours: NoCommute (2 weeks), CareerAddict (1 week), HRAddict (1 week). Last ran Oct 23. Renewed. Also sponsors 3 podcasts and 2 events.Latest ad: “Watch Us Build Your First Agent Workflow Live” |
| Deel · HR & recruiting 2 newsletters like yours: HR Jobs Hub (5 weeks), HR Brew (3 weeks). Last ran Oct 24. Renewed. Also sponsors 2 podcasts and 9 events.Latest ad: “Deel is the all-in-one global HR platform” |
| iSpring · Education & courses 2 newsletters like yours: HRAddict (5 weeks), CareerAddict (3 weeks). Last ran Oct 21. Renewed.Latest ad: “The Leadership Skill Nobody Trains For” |
| Zedcrest Wealth · Investing & trading 1 newsletter like yours: The GenZ HR (10 weeks). Last ran Oct 5. Renewed.Latest ad: “Today’s Newsletter is Sponsored by Zedcrest Wealth” |
| Manifest Law 2 newsletters like yours: Devshree’s Substack (3 weeks), The Global Move (2 weeks). Last ran Sep 8. Renewed.Latest ad: “The Global Move has partnered with Manifest” |
| CollabWORK · HR & recruiting 1 newsletter like yours: HR Brew (6 weeks). Last ran Oct 22. Renewed.Latest ad: “CollabWORK filters out the noise” |
| LHH · HR & recruiting 1 newsletter like yours: HR Brew (6 weeks). Last ran Oct 20. Renewed.Latest ad: “Get ahead of the severance shift” |
| Bank of America · Banking & insurance 1 newsletter like yours: HR Brew (4 weeks). Last ran Oct 15. Renewed. Also sponsors 10 events.Latest ad: “Benefits work when employees utilize them.” |
| General Assembly · Education & courses 1 newsletter like yours: HR Brew (4 weeks). Last ran Oct 23. Renewed. Also sponsors 4 events.Latest ad: “Most executives use AI to write emails.” |
| Placers · Real estate 1 newsletter like yours: Chris’s Substack (4 weeks). Last ran Oct 9. Renewed.Latest ad: “This episode of Outside Insights is brought to you by Placers” |
| Software Advice · Sales & marketing software 1 newsletter like yours: HR Brew (4 weeks). Last ran Oct 7. Renewed.Latest ad: “Don’t sweat the software.” |
| Vestwell · Finance & fintech 1 newsletter like yours: HR Brew (4 weeks). Last ran Sep 28. Renewed.Latest ad: “Change is coming to workplace savings.” |
| Workday · HR & recruiting 1 newsletter like yours: HR Brew (4 weeks). Last ran Oct 20. Renewed. Also sponsors 12 events. Exhibits at 2 trade shows.Latest ad: “Frontline hiring, sans the desk.” |
| 365Talents · HR & recruiting 1 newsletter like yours: Talent Edge Weekly (3 weeks). Last ran Oct 4. Renewed. Also sponsors 1 event.Latest ad: “The Strategic Buyer Guide to Skills Intelligence” |
| eQ8 · HR & recruiting 1 newsletter like yours: Talent Edge Weekly (3 weeks). Last ran Sep 27. Renewed.Latest ad: “Strategic Workforce Planning That Gives Your Transformation Agenda a Reality Check” |
| Insperity · HR & recruiting 1 newsletter like yours: HR Dive Daily (3 weeks). Last ran Oct 20. Renewed. Also sponsors 2 events.Latest ad: “Future-Ready HR: A 2027 Outlook for Growing Businesses” |
| LinkedIn · HR & recruiting 1 newsletter like yours: HR Brew (3 weeks). Last ran Oct 8. Renewed. Also sponsors 7 podcasts and 6 events. Exhibits at 1 trade show.Latest ad: “More than a mandate.” |
| MustardHub · HR & recruiting 1 newsletter like yours: Behavioral Workforce Intelligence (3 weeks). Last ran Oct 21. Renewed.Latest ad: “Leading Indicators is a behavioral workforce intelligence podcast, sponsored by MustardHub” |
| Paycor · HR & recruiting 1 newsletter like yours: HR Brew (3 weeks). Last ran Oct 19. Renewed. Also sponsors 1 event.Latest ad: “How AI is changing HR metrics” |
| Walmart Business · E-commerce & retail 1 newsletter like yours: BoardSource SmartBrief (3 weeks). Last ran Oct 22. Renewed. Also sponsors 2 podcasts.Latest ad: “Maximize impact with tax-exempt shopping for eligible organizations” |
| Equifax · Finance & fintech 1 newsletter like yours: HR Brew (2 weeks). Last ran Oct 9. Renewed. Also sponsors 8 events. Exhibits at 1 trade show.Latest ad: “Adapting to post-election legislative changes” |
| G-P · HR & recruiting New to newsletters 1 newsletter like yours: Future Ready Leadership With Jacob Morgan (2 weeks). Last ran Oct 6. Renewed.Latest ad: “They’re building AI designed to eliminate entire operational steps” |
| Good Chop · Consumer goods 1 newsletter like yours: HR Brew (2 weeks). Last ran Oct 2. Renewed.Latest ad: “Gift to impress.” |
| Leapsome · HR & recruiting 1 newsletter like yours: HR Brew (2 weeks). Last ran Oct 21. Renewed.Latest ad: “Your agentic HR team is only six months away…” |
| Millow · HR & recruiting 1 newsletter like yours: HR Jobs Hub (2 weeks). Last ran Oct 15. Renewed.Latest ad: “Millow × Zoho are hosting HR Leadership Forums” |
And 61 more.
Former sponsors buying elsewhere
| GranolaLast ran with you May 20. Now in AI for Work, The Deep View, The Rundown AI. |
What other HR & careers newsletters charge
| Newsletter | Published rate |
|---|---|
| The Stack“45.9K” | $250 to $1,250 |
| NoCommute“17.2K” | $100 to $1,000 |
| HRAddict“9.3K” | $75 to $350 |
| Remoteur“3.9K” | $150 to $400 |
Rates as each publisher states them.
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