Sponsor report
The Backhaul Report
Based on the last 180 days, compared with 9 other Business & economy newsletters. All placements.
Where you stand
| Measure | You | Business & economy median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 20 | 6 | 7 of 9 |
| Sponsors who came back for another week | 2 of 20 | 3 in 10 | 3 of 9 |
| Issues that carried a sponsor | 18 of 30 | 8 in 10 | 3 of 9 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| PwC · Finance & fintech 5 newsletters like yours: Morning Brew (5 weeks), Flagship (3 weeks), Emerging Tech Brew (2 weeks). Last ran Oct 22. Renewed. Also sponsors 1 podcast and 30 events. Exhibits at 1 trade show.Latest ad: “this week’s episode of The CEO Signal, presented by PwC” |
| Amazon Business · E-commerce & retail 4 newsletters like yours: Flagship (3 weeks), Semafor Gulf (2 weeks), Morning Brew (1 week). Last ran Oct 20. Renewed. Also sponsors 30 events. Exhibits at 1 trade show.Latest ad: “On this week’s episode of Compound Interest, presented by Amazon Business” |
| J.P. Morgan · Investing & trading 3 newsletters like yours: Axios Pro Rata (2 weeks), The Daily Upside (2 weeks), Emerging Tech Brew (1 week). Last ran Oct 23. Renewed. Also sponsors 2 podcasts and 22 events. Exhibits at 2 trade shows.Latest ad: “Private Wealth Alternatives | Where Access Can Create Advantage” |
| Amazon · E-commerce & retail 3 newsletters like yours: ESG Dive Daily (1 week), Emerging Tech Brew (1 week), Morning Brew (1 week). Last ran Oct 8. Also sponsors 2 podcasts.Latest ad: “A critical river hits a crisis point.” |
| Particle · Health & wellness 3 newsletters like yours: The Flyover (2 weeks), Morning Brew (1 week), Quartz Daily Brief (1 week). Last ran Oct 22. Renewed.Latest ad: “Men, you’ve been misinformed.” |
| EY · Finance & fintech 2 newsletters like yours: The Information: The Briefing (3 weeks), Axios PM (1 week). Last ran Oct 16. Renewed. Also sponsors 2 podcasts and 25 events. Exhibits at 3 trade shows.Latest ad: “Can you cut your way to AI growth?” |
| LMNT · Food & drink 2 newsletters like yours: SocialReCap - The Newsletter (3 weeks), Morning Brew (1 week). Last ran Oct 2. Renewed. Also sponsors 4 podcasts.Latest ad: “Our bodies make energy with food and electrolytes.” |
| Elastic · Developer tools 2 newsletters like yours: The Information: The Briefing (2 weeks), Emerging Tech Brew (1 week). Last ran Sep 29. Renewed. Also sponsors 38 events.Latest ad: “Are you a developer, engineer, or architect who’s leading your team” |
| Gelt · Finance & fintech 1 newsletter like yours: SocialReCap - The Newsletter (9 weeks). Last ran Oct 19. Renewed. Also sponsors 3 podcasts.Latest ad: “This week’s newsletter is brought to you by Gelt” |
| Fidelity · Investing & trading 2 newsletters like yours: The Daily Upside (3 weeks), Emerging Tech Brew (1 week). Last ran Oct 22. Renewed. Also sponsors 5 events.Latest ad: “Most companies invest in tech. Fidelity stands apart by investing in their people” |
| Global X ETFs · Investing & trading 2 newsletters like yours: Morning Brew (3 weeks), The Daily Upside (1 week). Last ran Oct 21. Renewed. Also sponsors 1 podcast.Latest ad: “Markets Sponsored by GLOBAL X ETFS” |
| Goldman Sachs · Banking & insurance 2 newsletters like yours: The Daily Upside (3 weeks), Axios PM (1 week). Last ran Oct 22. Renewed. Also sponsors 13 events. Exhibits at 1 trade show.Latest ad: “Goldman Sachs Nasdaq-100 Premium Income ETF.” |
| Celonis · Data & analytics 2 newsletters like yours: Flagship (1 week), The Information: Most Popular Stories (1 week). Last ran Sep 27. Also sponsors 5 events. Exhibits at 1 trade show.Latest ad: “Context doesn't just inform AI. It puts AI to work.” |
| Kara Water · Consumer goods 2 newsletters like yours: Morning Brew (2 weeks), The Flyover (1 week). Last ran Oct 11. Renewed. Exhibits at 1 trade show.Latest ad: “Humans & Pets Will Soon Drink Air” |
| Oyster · HR & recruiting 2 newsletters like yours: Faster Than Normal (1 week), Morning Brew (1 week). Last ran Oct 15.Latest ad: “The AI gap.” |
| Pendulum · Health & wellness 2 newsletters like yours: Morning Brew (1 week), Quartz Daily Brief (1 week). Last ran Oct 20. Also sponsors 1 podcast.Latest ad: “Why Halle Berry Bet on This Probiotic” |
| Skechers · Consumer goods 2 newsletters like yours: Morning Brew (2 weeks), The Flyover (1 week). Last ran Oct 21. Renewed. Also sponsors 1 podcast. Exhibits at 4 trade shows.Latest ad: “Tradition looks good on you.” |
| Uber · Travel & hospitality 2 newsletters like yours: Axios PM (1 week), Axios Pro Rata (1 week). Last ran Oct 8. Also sponsors 2 podcasts and 20 events. Exhibits at 1 trade show.Latest ad: “The Axios Show is presented by Uber.” |
| United States Tungsten · Investing & trading 2 newsletters like yours: Morning Brew (2 weeks), The Daily Upside (1 week). Last ran Oct 5. Renewed.Latest ad: “This metal jumped 557%; America’s bringing it home.” |
| Kalshi · Investing & trading 2 newsletters like yours: Creative Automation (2 weeks), Morning Brew (1 week). Last ran Sep 9. Renewed. Also sponsors 34 podcasts and 2 events.Latest ad: “Football season officially kicks off.” |
| Facet · Finance & fintech 1 newsletter like yours: SocialReCap - The Newsletter (4 weeks). Last ran Oct 12. Renewed. Also sponsors 2 podcasts.Latest ad: “This week’s newsletter is brought to you by Facet” |
| Finance Buzz · Finance & fintech 2 newsletters like yours: Morning Brew (1 week), The Flyover (1 week). Last ran Oct 22.Latest ad: “11 common money mistakes you may be making” |
| Infinity Fuel · Investing & trading 2 newsletters like yours: Morning Brew (1 week), The Flyover (1 week). Last ran Oct 15.Latest ad: “Today’s sponsor, Infinity Fuels , is developing innovative hydrogen fuel cell” |
| Money · Investing & trading 2 newsletters like yours: Morning Brew (1 week), The Flyover (1 week). Last ran Oct 23. Also sponsors 1 podcast.Latest ad: “Today’s sponsor, Money.com , makes it easy to compare rates” |
| New York Life · Banking & insurance 1 newsletter like yours: Morning Brew (4 weeks). Last ran Oct 4. Renewed. Also sponsors 2 events.Latest ad: “Protect what matters.” |
And 173 more.
What other Business & economy newsletters charge
| Newsletter | Published rate |
|---|---|
| Profit Snack“43.3K” | $100 to $3,500 |
| Owner's Edge“26K” | $200 to $2,500 |
Rates as each publisher states them.
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