Sponsor report
NRF SmartBrief: What’s Next Edition
Based on the last 180 days, compared with 9 other Retail & e-commerce newsletters. All placements.
Where you stand
| Measure | You | Retail & e-commerce median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 1 | 10 | 0 of 9 |
| Sponsors who came back for another week | 1 of 1 | 3 in 10 | 9 of 9 |
| Issues that carried a sponsor | 5 of 18 | 9 in 10 | 1 of 9 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| NRF · E-commerce & retail 2 newsletters like yours: Retail Brew (5 weeks), Modern Retail Daily (2 weeks). Last ran Oct 21. Renewed.Latest ad: “Fast-moving innovation on full display.” |
| ACI Worldwide · Finance & fintech 2 newsletters like yours: Retail Dive Daily (2 weeks), Retail Brew (2 weeks). Last ran Oct 19. Renewed. Also sponsors 1 event. Exhibits at 2 trade shows.Latest ad: “How Retailers Can Create Sustainable Revenue with Blended Commerce” |
| Roku Ads Manager · Sales & marketing software 2 newsletters like yours: Retail Brew (3 weeks), DTC Daily (1 week). Last ran Oct 12. Renewed. Also sponsors 1 podcast and 1 event. Exhibits at 1 trade show.Latest ad: “Blu Dot surpasses 2,000% ROAS with self-serve CTV ads” |
| Swap Commerce · AI & ML 2 newsletters like yours: Modern Retail Daily (3 weeks), Retail Brew (1 week). Last ran Oct 23. Renewed. Also sponsors 1 podcast.Latest ad: “Agentic storefronts offer an effective way for brands” |
| Klaviyo · Sales & marketing software 2 newsletters like yours: Retail Dive Daily (1 week), Retail Brew (1 week). Last ran Oct 1. Also sponsors 4 events. Exhibits at 1 trade show.Latest ad: “Get campaigns out faster” |
| Mirakl · E-commerce & retail 2 newsletters like yours: Retail Dive Daily (1 week), NRF SmartBrief (1 week). Last ran Sep 25. Also sponsors 1 podcast and 6 events. Exhibits at 1 trade show.Latest ad: “Start Now, Pay Less: The Packaging Moves That Lower Your 2027 EPR Fees” |
| CollabWORK · HR & recruiting 1 newsletter like yours: Retail Brew (6 weeks). Last ran Oct 13. Renewed.Latest ad: “Tired of one-size-fits-all job boards?” |
| Ship.com · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (5 weeks). Last ran Oct 22. Renewed.Latest ad: “Ship.com: Ship.com is shipping software for online sellers.” |
| WooCommerce · E-commerce & retail 1 newsletter like yours: Retail Brew (5 weeks). Last ran Oct 21. Renewed. Also sponsors 1 event. Exhibits at 1 trade show.Latest ad: “New ways to pay” |
| Xero · Finance & fintech 1 newsletter like yours: Ecommerce Coffee Break (5 weeks). Last ran Oct 22. Renewed. Also sponsors 4 podcasts. Exhibits at 1 trade show.Latest ad: “Making sales is great. Knowing where the money goes is even better.” |
| Anrok · Security 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 20. Renewed. Also sponsors 1 event.Latest ad: “A welcome tax tech upgrade” |
| ibotta · Finance & fintech 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 5. Renewed. Also sponsors 1 event.Latest ad: “Measure promotions like you measure media.” |
| Insense · Productivity & collaboration 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 8. Renewed.Latest ad: “Pay creators too little, and quality drops.” |
| Keen Decision Systems · Data & analytics 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 16. Renewed. Also sponsors 1 event.Latest ad: “Seasonal demand may be predictable, but consumer behavior isn’t.” |
| Moloco · Sales & marketing software 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 21. Renewed. Also sponsors 1 event. Exhibits at 2 trade shows.Latest ad: “CTV is becoming an increasingly important channel” |
| Optimax Eyewear Group · E-commerce & retail 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 9. Renewed.Latest ad: “For Optimax Eyewear, the company behind GlassesUSA, AI is becoming embedded” |
| Jumpmind · AI & ML 1 newsletter like yours: NRF SmartBrief (3 weeks). Last ran Sep 29. Renewed. Also sponsors 2 events. Exhibits at 1 trade show.Latest ad: “Retail Never Pauses. Neither Should Your POS.” |
| Kittl · Sales & marketing software 1 newsletter like yours: Ecommerce Coffee Break (3 weeks). Last ran Oct 8. Renewed.Latest ad: “Paste your shop URL. Get your brand kit.” |
| Toriut · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (3 weeks). Last ran Oct 15. Renewed.Latest ad: “Every photo tied to the right variant” |
| Wunderkind · Sales & marketing software 1 newsletter like yours: Retail Brew (3 weeks). Last ran Oct 8. Renewed. Also sponsors 2 events.Latest ad: “The deal on deals” |
| Celigo · Developer tools 1 newsletter like yours: Modern Retail Daily (2 weeks). Last ran Oct 2. Renewed. Also sponsors 1 event.Latest ad: “Embedding AI into workflows and monitoring” |
| DigiCom · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (2 weeks). Last ran Oct 6. Renewed. Exhibits at 1 trade show. |
| Gladly · E-commerce & retail New to newsletters 1 newsletter like yours: DTC Daily (2 weeks). Last ran Oct 21. Renewed.Latest ad: “Turn Dead Ends Into Sales” |
| HubSpot · Sales & marketing software 1 newsletter like yours: DTC Daily (2 weeks). Last ran Oct 22. Renewed. Also sponsors 3 podcasts and 2 events.Latest ad: “Finally, a Monday that doesn’t feel like one.” |
| IMGPT · Sales & marketing software 1 newsletter like yours: Ecommerce Coffee Break (2 weeks). Last ran Oct 1. Renewed.Latest ad: “When made in Canva, your ads look like everyone else's Canva ads.” |
And 71 more.
Media kit badge
Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
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