Sponsor report
NRF SmartBrief
Based on the last 180 days, compared with 8 other Retail & e-commerce newsletters. All placements.
Where you stand
| Measure | You | Retail & e-commerce median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 10 | 9 | 4 of 8 |
| Sponsors who came back for another week | 3 of 10 | 3 in 10 | 5 of 8 |
| Issues that carried a sponsor | 14 of 21 | 9 in 10 | 3 of 8 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| NRF · E-commerce & retail 2 newsletters like yours: Retail Brew (5 weeks), Modern Retail Daily (2 weeks). Last ran Oct 21. Renewed.Latest ad: “Fast-moving innovation on full display.” |
| ACI Worldwide · Finance & fintech 2 newsletters like yours: Retail Dive Daily (2 weeks), Retail Brew (2 weeks). Last ran Oct 19. Renewed. Also sponsors 1 event. Exhibits at 2 trade shows.Latest ad: “How Retailers Can Create Sustainable Revenue with Blended Commerce” |
| Roku Ads Manager · Sales & marketing software 2 newsletters like yours: Retail Brew (3 weeks), DTC Daily (1 week). Last ran Oct 12. Renewed. Also sponsors 1 podcast and 1 event. Exhibits at 1 trade show.Latest ad: “Blu Dot surpasses 2,000% ROAS with self-serve CTV ads” |
| Swap Commerce · AI & ML 2 newsletters like yours: Modern Retail Daily (3 weeks), Retail Brew (1 week). Last ran Oct 23. Renewed. Also sponsors 1 podcast.Latest ad: “Agentic storefronts offer an effective way for brands” |
| Klaviyo · Sales & marketing software 2 newsletters like yours: Retail Dive Daily (1 week), Retail Brew (1 week). Last ran Oct 1. Also sponsors 4 events. Exhibits at 1 trade show.Latest ad: “Get campaigns out faster” |
| CollabWORK · HR & recruiting 1 newsletter like yours: Retail Brew (6 weeks). Last ran Oct 13. Renewed.Latest ad: “Tired of one-size-fits-all job boards?” |
| Ship.com · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (5 weeks). Last ran Oct 22. Renewed.Latest ad: “Ship.com: Ship.com is shipping software for online sellers.” |
| WooCommerce · E-commerce & retail 1 newsletter like yours: Retail Brew (5 weeks). Last ran Oct 21. Renewed. Also sponsors 1 event. Exhibits at 1 trade show.Latest ad: “New ways to pay” |
| Xero · Finance & fintech 1 newsletter like yours: Ecommerce Coffee Break (5 weeks). Last ran Oct 22. Renewed. Also sponsors 4 podcasts. Exhibits at 1 trade show.Latest ad: “Making sales is great. Knowing where the money goes is even better.” |
| Anrok · Security 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 20. Renewed. Also sponsors 1 event.Latest ad: “A welcome tax tech upgrade” |
| ibotta · Finance & fintech 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 5. Renewed. Also sponsors 1 event.Latest ad: “Measure promotions like you measure media.” |
| Insense · Productivity & collaboration 1 newsletter like yours: Retail Brew (4 weeks). Last ran Oct 8. Renewed.Latest ad: “Pay creators too little, and quality drops.” |
| Keen Decision Systems · Data & analytics 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 16. Renewed. Also sponsors 1 event.Latest ad: “Seasonal demand may be predictable, but consumer behavior isn’t.” |
| Moloco · Sales & marketing software 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 21. Renewed. Also sponsors 1 event. Exhibits at 2 trade shows.Latest ad: “CTV is becoming an increasingly important channel” |
| Netline · AI & ML 2 newsletters like yours: Consumer Technology Association SmartBrief (1 week), SmartBrief on Leadership (1 week). Last ran Sep 25. Also sponsors 2 events.Latest ad: “15 AI Mistakes CEOs Make and How to Avoid Them” |
| Optimax Eyewear Group · E-commerce & retail 1 newsletter like yours: Modern Retail Daily (4 weeks). Last ran Oct 9. Renewed.Latest ad: “For Optimax Eyewear, the company behind GlassesUSA, AI is becoming embedded” |
| Purdue University · Education & courses 2 newsletters like yours: Consumer Technology Association SmartBrief (1 week), SmartBrief on Leadership (1 week). Last ran Oct 14. Exhibits at 3 trade shows.Latest ad: “Online Master's in Artificial Intelligence” |
| Kittl · Sales & marketing software 1 newsletter like yours: Ecommerce Coffee Break (3 weeks). Last ran Oct 8. Renewed.Latest ad: “Paste your shop URL. Get your brand kit.” |
| Toriut · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (3 weeks). Last ran Oct 15. Renewed.Latest ad: “Every photo tied to the right variant” |
| Wunderkind · Sales & marketing software 1 newsletter like yours: Retail Brew (3 weeks). Last ran Oct 8. Renewed. Also sponsors 2 events.Latest ad: “The deal on deals” |
| Celigo · Developer tools 1 newsletter like yours: Modern Retail Daily (2 weeks). Last ran Oct 2. Renewed. Also sponsors 1 event.Latest ad: “Embedding AI into workflows and monitoring” |
| DigiCom · E-commerce & retail 1 newsletter like yours: Ecommerce Coffee Break (2 weeks). Last ran Oct 6. Renewed. Exhibits at 1 trade show. |
| Gladly · E-commerce & retail New to newsletters 1 newsletter like yours: DTC Daily (2 weeks). Last ran Oct 21. Renewed.Latest ad: “Turn Dead Ends Into Sales” |
| HubSpot · Sales & marketing software 1 newsletter like yours: DTC Daily (2 weeks). Last ran Oct 22. Renewed. Also sponsors 3 podcasts and 2 events.Latest ad: “Finally, a Monday that doesn’t feel like one.” |
| IMGPT · Sales & marketing software 1 newsletter like yours: Ecommerce Coffee Break (2 weeks). Last ran Oct 1. Renewed.Latest ad: “When made in Canva, your ads look like everyone else's Canva ads.” |
And 68 more.
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Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
<a href="https://adalmanac.com/newsletters/smartbrief-nrf"><img src="https://adalmanac.com/badge/smartbrief-nrf.svg" alt="Sponsors of NRF SmartBrief" height="46"></a>