Sponsor report
Rendezvous with Cassidoo
Based on the last 180 days, compared with 33 other Software & developers newsletters. All placements.
Where you stand
| Measure | You | Software & developers median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 14 | 13 | 19 of 33 |
| Sponsors who came back for another week | 2 of 14 | 4 in 10 | 1 of 33 |
| Issues that carried a sponsor | 16 of 25 | 9 in 10 | 10 of 33 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Tiger Data · Data & analytics 8 newsletters like yours: Frontend Focus (12 weeks), Golang Weekly (12 weeks), Node Weekly (7 weeks). Last ran Oct 23. Renewed. Also sponsors 4 events. Exhibits at 1 trade show.Latest ad: “Postgres for time-series workloads at any scale.” |
| Sentry · Developer tools 10 newsletters like yours: Frontend Focus (5 weeks), JavaScript Weekly (4 weeks), Node Weekly (4 weeks). Last ran Oct 23. Renewed. Also sponsors 6 podcasts and 36 events. Exhibits at 1 trade show.Latest ad: “Sentry’s session replays are great for seeing exactly what a user experienced” |
| AgentField · AI & ML 7 newsletters like yours: Golang Weekly (8 weeks), JavaScript Weekly (3 weeks), Node Weekly (3 weeks). Last ran Oct 13. Renewed. Also sponsors 20 events. Exhibits at 1 trade show.Latest ad: “This OS coding harness gets 4x the DeepSWE solves” |
| WorkOS · Developer tools 7 newsletters like yours: The Pragmatic Engineer (3 weeks), TLDR Dev (3 weeks), ByteByteGo (2 weeks). Last ran Oct 22. Renewed. Also sponsors 6 podcasts and 11 events.Latest ad: “Keep credentials out of your agent's context” |
| SerpApi · Developer tools 7 newsletters like yours: Programmingdigest (3 weeks), TLDR (2 weeks), JavaScript Weekly (1 week). Last ran Oct 21. Renewed. Also sponsors 1 podcast and 8 events.Latest ad: “100+ Search Engines. One Simple API” |
| Unblocked · Developer tools 6 newsletters like yours: TLDR Dev (5 weeks), Engineering Leadership (4 weeks), Manager.dev (3 weeks). Last ran Oct 23. Renewed. Also sponsors 5 events.Latest ad: “How to stop babysitting your agents” |
| Meticulous · AI & ML 5 newsletters like yours: Reactdigest (5 weeks), JavaScript Weekly (4 weeks), Frontend Focus (2 weeks). Last ran Oct 21. Renewed. Also sponsors 4 events.Latest ad: “Would You Let Your AI Agent Grade Its Own Homework?” |
| CodeRabbit · Developer tools 5 newsletters like yours: Engineering Leadership (3 weeks), React Status (3 weeks), JavaScript Weekly (2 weeks). Last ran Oct 12. Renewed. Also sponsors 1 podcast and 19 events.Latest ad: “Fewer findings. Only real risks.” |
| Inngest · Developer tools New to newsletters 5 newsletters like yours: The Neural Maze (4 weeks), Making AI Accessible with Louis-François (3 weeks), ByteByteGo (1 week). Last ran Oct 24. Renewed. Also sponsors 2 events.Latest ad: “Build for the long run.” |
| Oracle · Data & analytics 5 newsletters like yours: Level Up Coding System Design Newsletter (4 weeks), Elevate (1 week), Reactdigest (1 week). Last ran Oct 16. Renewed. Also sponsors 1 podcast and 57 events. Exhibits at 5 trade shows.Latest ad: “Where Multi-Step Agents Fail in Production” |
| Google Cloud · Developer tools 5 newsletters like yours: TLDR Dev (2 weeks), CIO Dive Daily (1 week), The Code (1 week). Last ran Oct 19. Renewed.Latest ad: “Google Cloud invites startup leaders to an exclusive, high-level briefing” |
| Expo · Developer tools 3 newsletters like yours: Frontend Focus (10 weeks), JavaScript Weekly (4 weeks), TLDR Dev (3 weeks). Last ran Oct 21. Renewed. Also sponsors 8 events. Exhibits at 1 trade show.Latest ad: “Mobile AI Infrastructure for Web Devs Who Code with Agents” |
| Svix · Developer tools New to newsletters 5 newsletters like yours: Byte-Sized Design (1 week), ByteByteGo (1 week), Csharpdigest (1 week). Last ran Oct 20.Latest ad: “Send Webhooks from Your TypeScript API in Minutes” |
| Buildkite · Developer tools 4 newsletters like yours: TLDR (4 weeks), TLDR DevOps (3 weeks), The Pragmatic Engineer (1 week). Last ran Oct 20. Renewed. Also sponsors 2 events.Latest ad: “CI is dead. Long live CI.” |
| LangChain · AI & ML 4 newsletters like yours: ByteByteGo (4 weeks), Csharpdigest (2 weeks), Programmingdigest (2 weeks). Last ran Oct 22. Renewed. Also sponsors 5 events.Latest ad: “Build and scale a winning agent strategy” |
| Datadog · Data & analytics 4 newsletters like yours: TLDR (4 weeks), ByteByteGo (2 weeks), The Code (1 week). Last ran Oct 23. Renewed. Also sponsors 38 events. Exhibits at 1 trade show.Latest ad: “How to audit the tech stack for modern products” |
| Atlassian · Productivity & collaboration 4 newsletters like yours: TLDR (3 weeks), TLDR DevOps (2 weeks), Level Up Coding System Design Newsletter (1 week). Last ran Oct 21. Renewed. Also sponsors 17 events. Exhibits at 1 trade show.Latest ad: “Gartner's DevSecOps Magic Quadrant Rates Atlassian as the Top Vendor” |
| SurveyJS · Developer tools 4 newsletters like yours: Frontend Focus (3 weeks), This Week In React (2 weeks), JavaScript Weekly (1 week). Last ran Oct 9. Renewed.Latest ad: “React Form Builder with Full Control Over UI and Data” |
| Trigger.dev · Developer tools 4 newsletters like yours: JavaScript Weekly (3 weeks), The Code (2 weeks), Bytes (1 week). Last ran Oct 20. Renewed. Also sponsors 2 events.Latest ad: “Spot the Bug – Presented by Trigger.dev” |
| Wispr Flow · AI & ML 3 newsletters like yours: The Code (8 weeks), TLDR (4 weeks), Python Weekly (1 week). Last ran Oct 23. Renewed. Also sponsors 2 podcasts.Latest ad: “Meeting notes you don't have to clean up” |
| Antithesis · Developer tools 3 newsletters like yours: The Pragmatic Engineer (7 weeks), TLDR Dev (4 weeks), Software Design: Tidy First? (1 week). Last ran Oct 7. Renewed. Also sponsors 3 podcasts and 15 events.Latest ad: “Get a free introduction to property-based testing” |
| Teleport · Security 4 newsletters like yours: Elevate (2 weeks), ByteByteGo (1 week), TLDR IT (1 week). Last ran Oct 14. Renewed. Also sponsors 15 events.Latest ad: “Who made the request? AI agents need identity context” |
| GitLab · Developer tools 3 newsletters like yours: TLDR Dev (4 weeks), TLDR DevOps (4 weeks), The New Stack (1 week). Last ran Oct 13. Renewed. Also sponsors 39 events. Exhibits at 3 trade shows.Latest ad: “See what happens when security becomes part of the AI SDLC” |
| ClickHouse · Data & analytics 3 newsletters like yours: TLDR Dev (4 weeks), Node Weekly (1 week), Postgres Weekly (1 week). Last ran Oct 21. Renewed. Also sponsors 45 events. Exhibits at 1 trade show.Latest ad: “Try the Postgres that took Clera from 100% CPU to 10–20%” |
| DX · Developer tools 3 newsletters like yours: Engineering Leadership (3 weeks), Refactoring (2 weeks), TLDR (1 week). Last ran Oct 21. Renewed. Also sponsors 1 podcast and 2 events.Latest ad: “Download the State of AI Impact in Engineering: Q3 Report” |
And 313 more.
Former sponsors buying elsewhere
| KeenesseLast ran with you Jun 29. Now in Audio Software Hub, The Pragmatic Engineer, Unchained. |
| RedisLast ran with you Jul 6. Now in TLDR IT, TLDR AI, ByteByteGo. |
What other Software & developers newsletters charge
| Newsletter | Published rate |
|---|---|
| Libhunt“360,000” | $1,600 to $9,300 |
| CSS Weekly“43,000” | $300 to $700 |
| DevOps'ish“6800+” | $750 |
| Csharpdigest | $962 to $2,235 |
| Programmingdigest | $962 to $2,235 |
| Reactdigest | $962 to $2,235 |
Rates as each publisher states them.
Media kit badge
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