Ad Almanac

Sponsor report

Owner's Edge

Based on the last 180 days, compared with 10 other Business & economy newsletters. All placements.

Where you stand

MeasureYouBusiness & economy medianYou match or beat
Sponsors in the last 180 days070 of 10
Sponsors who came back for another week0 of 02 in 103 of 10
Issues that carried a sponsor0 of 188 in 100 of 10

A sponsor that books another week is the strongest public sign an ad worked.

Brands to pitch

Bought newsletters like yours in the last 120 days, never yours. Most likely first.

PwC · Finance & fintech 5 newsletters like yours: Morning Brew (5 weeks), Flagship (3 weeks), Emerging Tech Brew (2 weeks). Last ran Oct 22. Renewed. Also sponsors 1 podcast and 30 events. Exhibits at 1 trade show.Latest ad: “this week’s episode of The CEO Signal, presented by PwC”
Amazon Business · E-commerce & retail 4 newsletters like yours: Flagship (3 weeks), Semafor Gulf (2 weeks), Morning Brew (1 week). Last ran Oct 20. Renewed. Also sponsors 30 events. Exhibits at 1 trade show.Latest ad: “On this week’s episode of Compound Interest, presented by Amazon Business”
Amazon · E-commerce & retail 3 newsletters like yours: ESG Dive Daily (1 week), Emerging Tech Brew (1 week), Morning Brew (1 week). Last ran Oct 8. Also sponsors 2 podcasts.Latest ad: “A critical river hits a crisis point.”
Doroni · Investing & trading 2 newsletters like yours: Morning Brew (3 weeks), The Backhaul Report (3 weeks). Last ran Oct 22. Renewed.Latest ad: “The Real Flying Car Story”
EY · Finance & fintech 2 newsletters like yours: The Information: The Briefing (3 weeks), Axios PM (1 week). Last ran Oct 16. Renewed. Also sponsors 2 podcasts and 25 events. Exhibits at 3 trade shows.Latest ad: “Can you cut your way to AI growth?”
LMNT · Food & drink 2 newsletters like yours: SocialReCap - The Newsletter (3 weeks), Morning Brew (1 week). Last ran Oct 2. Renewed. Also sponsors 4 podcasts.Latest ad: “Our bodies make energy with food and electrolytes.”
Elastic · Developer tools 2 newsletters like yours: The Information: The Briefing (2 weeks), Emerging Tech Brew (1 week). Last ran Sep 29. Renewed. Also sponsors 38 events.Latest ad: “Are you a developer, engineer, or architect who’s leading your team”
J.P. Morgan · Investing & trading 2 newsletters like yours: Axios Pro Rata (2 weeks), Emerging Tech Brew (1 week). Last ran Oct 16. Renewed. Also sponsors 2 podcasts and 22 events. Exhibits at 2 trade shows.Latest ad: “PRESENTED BY J.P. MORGAN”
Gelt · Finance & fintech 1 newsletter like yours: SocialReCap - The Newsletter (9 weeks). Last ran Oct 19. Renewed. Also sponsors 3 podcasts.Latest ad: “This week’s newsletter is brought to you by Gelt”
Bank of America · Banking & insurance 2 newsletters like yours: Axios PM (1 week), The Backhaul Report (1 week). Last ran Oct 8. Also sponsors 10 events.Latest ad: “PRESENTED BY BANK OF AMERICA”
Celonis · Data & analytics 2 newsletters like yours: Flagship (1 week), The Information: Most Popular Stories (1 week). Last ran Sep 27. Also sponsors 5 events. Exhibits at 1 trade show.Latest ad: “Context doesn't just inform AI. It puts AI to work.”
Oyster · HR & recruiting 2 newsletters like yours: Faster Than Normal (1 week), Morning Brew (1 week). Last ran Oct 15.Latest ad: “The AI gap.”
Particle · Health & wellness 2 newsletters like yours: Morning Brew (1 week), Quartz Daily Brief (1 week). Last ran Oct 19.Latest ad: “Your Golf Game Ages Well. Your Skin Doesn't. Fix That.”
Pendulum · Health & wellness 2 newsletters like yours: Morning Brew (1 week), Quartz Daily Brief (1 week). Last ran Oct 20. Also sponsors 1 podcast.Latest ad: “Why Halle Berry Bet on This Probiotic”
Uber · Travel & hospitality 2 newsletters like yours: Axios PM (1 week), Axios Pro Rata (1 week). Last ran Oct 8. Also sponsors 2 podcasts and 20 events. Exhibits at 1 trade show.Latest ad: “The Axios Show is presented by Uber.”
Kalshi · Investing & trading 2 newsletters like yours: Creative Automation (2 weeks), Morning Brew (1 week). Last ran Sep 9. Renewed. Also sponsors 34 podcasts and 2 events.Latest ad: “Football season officially kicks off.”
Facet · Finance & fintech 1 newsletter like yours: SocialReCap - The Newsletter (4 weeks). Last ran Oct 12. Renewed. Also sponsors 2 podcasts.Latest ad: “This week’s newsletter is brought to you by Facet”
New York Life · Banking & insurance 1 newsletter like yours: Morning Brew (4 weeks). Last ran Oct 4. Renewed. Also sponsors 2 events.Latest ad: “Protect what matters.”
The Motley Fool · Investing & trading 1 newsletter like yours: Morning Brew (4 weeks). Last ran Oct 24. Renewed.Latest ad: “Markets Sponsored by The Motley Fool”
Aura House · Consumer goods 1 newsletter like yours: Morning Brew (3 weeks). Last ran Oct 24. Renewed.Latest ad: ““It smells amazing in here.””
AutoCamp · Travel & hospitality 1 newsletter like yours: Morning Brew (3 weeks). Last ran Oct 11. Renewed.Latest ad: “Where the biggest names in business relax.”
Comcast Business · Telecom & hardware 1 newsletter like yours: Emerging Tech Brew (3 weeks). Last ran Oct 20. Renewed. Also sponsors 4 events.Latest ad: “Can your team spot a phishing attack?”
Fidelity Private Shares · Investing & trading 1 newsletter like yours: Emerging Tech Brew (3 weeks). Last ran Oct 21. Renewed. Also sponsors 1 podcast and 1 event.Latest ad: “Not all 409A valuations wear capes.”
Future Forest · Sales & marketing software 1 newsletter like yours: Weekend Briefing (3 weeks). Last ran Oct 17. Renewed.Latest ad: “Future Forest, a newsletter agency, put together a 10-point health check”
Global X ETFs · Investing & trading 1 newsletter like yours: Morning Brew (3 weeks). Last ran Oct 21. Renewed. Also sponsors 1 podcast.Latest ad: “Markets Sponsored by GLOBAL X ETFS”

And 128 more.

Former sponsors buying elsewhere

HubSpotLast ran with you Jan 22. Now in TIME newsletters, 80/20 AI, Shortcut.

What newsletters near your size charge

Your advertise page says “26K”.

NewsletterPublished rate
Profit Snack“43.3K”$100 to $3,500
Paul Millerd“26,000 subscribers” · careers/self-employment$600 for its main slot
BrainBuzz“26.5K” · AI$130 to $500
AI Insights“25K” · AI$50 to $765
SellersGrowth“25,000 subscribers” · ecommerce/Amazon sellers$240 for its main slot
Side Hustle Weekly“25,000 subscribers” · side hustles$1,200 for its main slot

Rates as each publisher states them.

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