Sponsor report
Half Baked
Based on the last 180 days, compared with 8 other Product & design newsletters. All placements.
Where you stand
| Measure | You | Product & design median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 2 | 10 | 0 of 8 |
| Sponsors who came back for another week | 0 of 2 | 5 in 10 | 1 of 8 |
| Issues that carried a sponsor | 5 of 6 | 8 in 10 | 4 of 8 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Atlassian · Productivity & collaboration 4 newsletters like yours: TLDR Product (6 weeks), Strategy Breakdowns (3 weeks), Lenny's Newsletter (2 weeks). Last ran Oct 25. Renewed. Also sponsors 17 events. Exhibits at 1 trade show.Latest ad: “Where do AI's productivity gains go?” |
| Stripe · Finance & fintech 3 newsletters like yours: Glasp Newsletter (1 week), The Skip By Nikhyl Singhal (The Skip) (1 week), TLDR Product (1 week). Last ran Oct 20. Also sponsors 4 podcasts and 32 events.Latest ad: “Monetize 2026 on demand, from Stripe and Metronome” |
| Viktor · AI & ML 2 newsletters like yours: Strategy Breakdowns (4 weeks), Product Growth (2 weeks). Last ran Oct 9. Renewed. Also sponsors 1 podcast. Exhibits at 1 trade show.Latest ad: “The colleague who never needs a recap.” |
| Mobbin · Productivity & collaboration 2 newsletters like yours: Design Buddies Newsletter (4 weeks), Product Growth (1 week). Last ran Oct 8. Renewed. Also sponsors 1 event.Latest ad: “Mobbin - The internet’s best library of real design patterns” |
| Pendo · Productivity & collaboration 2 newsletters like yours: TLDR Product (4 weeks), Product Growth (1 week). Last ran Sep 29. Renewed. Also sponsors 4 events.Latest ad: “Pendo's Learning Lab has practical courses on AI agents” |
| Firecrawl · Developer tools 2 newsletters like yours: The Skip By Nikhyl Singhal (The Skip) (2 weeks), Lenny's Newsletter (1 week). Last ran Oct 19. Renewed. Also sponsors 1 podcast and 1 event.Latest ad: “Firecrawl —Give your AI agents web data and beyond” |
| Granola · Productivity & collaboration 2 newsletters like yours: Design Buddies Newsletter (4 weeks), Wonder Tools By Jeremy Caplan (3 weeks). Last ran Sep 11. Renewed. Also sponsors 6 podcasts.Latest ad: “This paid post was made free for you by Granola” |
| Product Faculty · Education & courses 1 newsletter like yours: Product Growth (7 weeks). Last ran Oct 20. Renewed.Latest ad: “Get $150 off their #1 AI PM Certification via code AAKASH150” |
| Ariso · AI & ML 1 newsletter like yours: Product Growth (6 weeks). Last ran Oct 20. Renewed.Latest ad: “Ship AI agents and features faster, with fewer regressions” |
| Attio · Sales & marketing software 2 newsletters like yours: Strategy Breakdowns (2 weeks), Open Scout (1 week). Last ran Sep 9. Renewed.Latest ad: “Attio’s agentic CRM closes those gaps” |
| Customer.io · Sales & marketing software 1 newsletter like yours: Product Growth (6 weeks). Last ran Oct 20. Renewed. Also sponsors 1 podcast and 2 events. Exhibits at 1 trade show.Latest ad: “Send smarter messages using your product data” |
| Stream Deck · Telecom & hardware New to newsletters 1 newsletter like yours: Workspaces (6 weeks). Last ran Oct 24. Renewed. Exhibits at 1 trade show.Latest ad: “Your desk, one tap away” |
| Fullstory · Productivity & collaboration 1 newsletter like yours: TLDR Product (5 weeks). Last ran Oct 13. Renewed. Also sponsors 4 events.Latest ad: “What are you really fixing?” |
| Bolt · Developer tools 1 newsletter like yours: Product Growth (4 weeks). Last ran Oct 5. Renewed. Also sponsors 8 events.Latest ad: “Bolt - Ship AI-powered products 10x faster” |
| Amplitude · Data & analytics 1 newsletter like yours: Product Growth (3 weeks). Last ran Oct 20. Renewed. Also sponsors 2 events. Exhibits at 1 trade show.Latest ad: “The market leader in product analytics” |
| Chargebee · Finance & fintech New to newsletters 1 newsletter like yours: The Skip By Nikhyl Singhal (The Skip) (3 weeks). Last ran Oct 15. Renewed. Also sponsors 1 event.Latest ad: “Chargebee —Billing and monetization infrastructure for the AI era” |
| DX · Developer tools 1 newsletter like yours: Lenny's Newsletter (3 weeks). Last ran Oct 19. Renewed. Also sponsors 1 podcast and 2 events.Latest ad: “DX —Engineering intelligence for the AI era” |
| Framer · Developer tools 1 newsletter like yours: TLDR Design (3 weeks). Last ran Oct 7. Renewed. Also sponsors 4 podcasts.Latest ad: “Launch fast. Design beautifully with Framer.” |
| Marqeta · Finance & fintech 1 newsletter like yours: TLDR Product (3 weeks). Last ran Oct 16. Renewed. Also sponsors 4 events.Latest ad: “Your payment program is only as good as the partner behind it.” |
| Capsule New to newsletters 1 newsletter like yours: Wonder Tools By Jeremy Caplan (2 weeks). Last ran Oct 16. Renewed.Latest ad: “Strong client relationships are about remembering the right details at the right” |
| Datadog · Data & analytics 1 newsletter like yours: TLDR Product (2 weeks). Last ran Oct 9. Renewed. Also sponsors 38 events. Exhibits at 1 trade show.Latest ad: “4 free Datadog resources to help you understand your users” |
| Decodo · Data & analytics New to newsletters 1 newsletter like yours: TLDR Product (2 weeks). Last ran Oct 20. Renewed. |
| Fingerprint · Security 1 newsletter like yours: Product Growth (2 weeks). Last ran Oct 20. Renewed. Also sponsors 3 events. Exhibits at 2 trade shows.Latest ad: “Identify good and bad visitors with industry-leading accuracy” |
| Omnisend · Sales & marketing software 1 newsletter like yours: Strategy Breakdowns (2 weeks). Last ran Oct 14. Renewed. Also sponsors 1 podcast and 3 events. Exhibits at 1 trade show.Latest ad: “Omnisend AI writes the copy, picks the send time” |
| Plaid · Finance & fintech 1 newsletter like yours: TLDR Product (2 weeks). Last ran Oct 9. Renewed. Also sponsors 1 podcast and 11 events. Exhibits at 5 trade shows.Latest ad: “Financial understanding can't be prompted. It has to be built” |
And 53 more.
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<a href="https://adalmanac.com/newsletters/half-baked"><img src="https://adalmanac.com/badge/half-baked.svg" alt="Sponsors of Half Baked" height="46"></a>