Sponsor report
The Creator Economy
Based on the last 180 days, compared with 5 other Media & creators newsletters. All placements.
Where you stand
| Measure | You | Media & creators median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 7 | 8 | 2 of 5 |
| Sponsors who came back for another week | 5 of 7 | 4 in 10 | 5 of 5 |
| Issues that carried a sponsor | 24 of 28 | 9 in 10 | 2 of 5 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Journalist.net · Media & entertainment 2 newsletters like yours: Press Gazette Future of Media US (8 weeks), Press Gazette (2 weeks). Last ran Oct 6. Renewed.Latest ad: “Imagine having 11,000 reporters based in 180 countries” |
| Alpha School · Education & courses 1 newsletter like yours: David Perell's How I Write (15 weeks). Last ran Oct 21. Renewed. Also sponsors 1 event.Latest ad: “Big thanks to Alpha School for being the presenting sponsor of this episode.” |
| Sentry · Developer tools 3 newsletters like yours: CGP Grey (3 weeks), TLDR AI (2 weeks), TLDR (1 week). Last ran Oct 22. Renewed. Also sponsors 6 podcasts and 31 events.Latest ad: “Sentry gave $1M to Open Source maintainers this year” |
| AJA · Telecom & hardware 1 newsletter like yours: The Making Of (13 weeks). Last ran Oct 23. Renewed.Latest ad: “How Harvard scales sports production” |
| Datadog · Data & analytics 3 newsletters like yours: TLDR (4 weeks), Superhuman AI (2 weeks), TLDR AI (2 weeks). Last ran Oct 23. Renewed. Also sponsors 32 events.Latest ad: “Your AI bill keeps growing. Do you know why?” |
| Microsoft · AI & ML 3 newsletters like yours: The Publish Press ?? (3 weeks), TLDR AI (1 week), TLDR (1 week). Last ran Oct 16. Renewed. Also sponsors 95 events. Exhibits at 12 trade shows.Latest ad: “A Laptop That Holds Up When Editing Gets Rough” |
| WorkOS · Developer tools 3 newsletters like yours: Superhuman AI (5 weeks), TLDR (2 weeks), TLDR AI (1 week). Last ran Oct 22. Renewed. Also sponsors 6 podcasts and 10 events.Latest ad: “Keep credentials out of your agent's context” |
| Buildkite · Developer tools 3 newsletters like yours: TLDR (4 weeks), Superhuman AI (1 week), TLDR AI (1 week). Last ran Oct 23. Renewed. Also sponsors 2 events.Latest ad: “CI is dead. Long live CI.” |
| Mencari Travel Wire · Newsletters 1 newsletter like yours: Podwires (11 weeks). Last ran Oct 5. Renewed.Latest ad: “Your Next Adventure Starts Here” |
| Wordpress VIP · Developer tools New to newsletters 2 newsletters like yours: Press Gazette (3 weeks), Press Gazette Future of Media US (3 weeks). Last ran Sep 24. Renewed. Also sponsors 5 events.Latest ad: “Everything is changing, says Wordpress VIP’s Brian Alvey” |
| Atlassian · Productivity & collaboration 2 newsletters like yours: Superhuman AI (3 weeks), TLDR (3 weeks). Last ran Oct 19. Renewed. Also sponsors 14 events.Latest ad: “Is your AI stack driving results, or just creating busywork?” |
| Canon · Telecom & hardware 2 newsletters like yours: bCreator's Substack (1 week), The Publish Press ?? (1 week). Last ran Oct 20. Also sponsors 1 event. Exhibits at 2 trade shows.Latest ad: “Advertisement Feature, in partnership with Canon” |
| Guru · Productivity & collaboration 2 newsletters like yours: Superhuman AI (3 weeks), TLDR AI (3 weeks). Last ran Oct 19. Renewed.Latest ad: “Don't Let AI Tools Own Your Team's Knowledge” |
| WP Engine · Developer tools 2 newsletters like yours: Axios Communicators (1 week), Press Gazette (1 week). Last ran Oct 15. Also sponsors 1 event. Exhibits at 1 trade show.Latest ad: “PRESENTED BY WP ENGINE” |
| Relay · Finance & fintech 2 newsletters like yours: Nonlinear News (2 weeks), Creator Economy NYC (1 week). Last ran Sep 13. Renewed.Latest ad: “Thanks to our panelists and thanks to Relay for supporting this conversation.” |
| Nota · Productivity & collaboration 1 newsletter like yours: JournalistsToolbox.ai (5 weeks). Last ran Oct 13. Renewed.Latest ad: “Be sure to check out the incredible production tools suite” |
| Stay22 · Travel & hospitality New to newsletters 1 newsletter like yours: Wildly Successful Travelpreneurs (5 weeks). Last ran Oct 20. Renewed.Latest ad: “This issue is brought to you by Stay22” |
| AWS · AI & ML 2 newsletters like yours: Superhuman AI (2 weeks), TLDR AI (1 week). Last ran Oct 5. Renewed. Also sponsors 42 events. Exhibits at 1 trade show.Latest ad: “Workshop: One agent, four release cadences” |
| beehiiv · Sales & marketing software 1 newsletter like yours: Creator Spotlight (4 weeks). Last ran Oct 9. Renewed.Latest ad: “How four knowledge creators make money” |
| Clarify · Sales & marketing software 2 newsletters like yours: Superhuman AI (2 weeks), TLDR (1 week). Last ran Oct 11. Renewed.Latest ad: “One CRM. Zero other tools.” |
| ElevenLabs · AI & ML 1 newsletter like yours: Creator Spotlight (4 weeks). Last ran Oct 22. Renewed. Also sponsors 1 podcast and 21 events. Exhibits at 3 trade shows.Latest ad: “Notes from our event with ElevenLabs” |
| Fitbod · Health & wellness 1 newsletter like yours: CGP Grey (4 weeks). Last ran Oct 22. Renewed. Also sponsors 3 podcasts.Latest ad: “Get stronger, faster with a fitness plan that fits you.” |
| Squarespace · E-commerce & retail 1 newsletter like yours: CGP Grey (4 weeks). Last ran Oct 22. Renewed. Also sponsors 16 podcasts.Latest ad: “Save 10% off your first purchase of a website or domain” |
| Beamly · Media & entertainment 1 newsletter like yours: Eurowaves (3 weeks). Last ran Oct 12. Renewed.Latest ad: “Win Captivate, Beamly and Convia Subscriptions” |
| Captivate · Productivity & collaboration 1 newsletter like yours: Eurowaves (3 weeks). Last ran Oct 22. Renewed.Latest ad: “Win Captivate, Beamly and Convia Subscriptions” |
And 159 more.
Media kit badge
Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
<a href="https://adalmanac.com/newsletters/creator-economy"><img src="https://adalmanac.com/badge/creator-economy.svg" alt="Sponsors of The Creator Economy" height="46"></a>