Sponsor report
Chicago’s Substack
Based on the last 180 days, compared with 35 other Local news newsletters. All placements.
Where you stand
| Measure | You | Local news median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 2 | 12 | 0 of 35 |
| Sponsors who came back for another week | 1 of 2 | 1 in 10 | 35 of 35 |
| Issues that carried a sponsor | 7 of 21 | 7 in 10 | 1 of 35 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| The Pets Table · Consumer goods 19 newsletters like yours: AVLtoday (1 week), ATXtoday (1 week), BOStoday (1 week). Last ran Oct 16. Bought only through 6AM City's ad desk.Latest ad: “Fresh dog food is usually priced like a luxury” |
| Kate Spade Outlet · E-commerce & retail 18 newsletters like yours: ATXtoday (2 weeks), NOOGAtoday (2 weeks), FTWtoday (2 weeks). Last ran Sep 22. Renewed. Bought only through 6AM City's ad desk.Latest ad: “Kate Spade Outlet’s Fall Sale has arrived with up to 70% off” |
| Curatorial · Media & entertainment 1 newsletter like yours: LA Insider (16 weeks). Last ran Oct 22. Renewed.Latest ad: “This week’s edition of LA Insider is presented by Curatorial” |
| True Homes · Real estate 3 newsletters like yours: CHStoday (1 week), WStoday (1 week), Axios Local: Raleigh (1 week). Last ran Sep 25.Latest ad: “Presented By True Homes” |
| Derby ONE · Media & entertainment 1 newsletter like yours: Local Scoop Derby (7 weeks). Last ran Oct 23. Renewed.Latest ad: “Derby ONE is broadcasting all day, every day.” |
| Skechers · Consumer goods 12 newsletters like yours: ATXtoday (1 week), CHStoday (1 week), NOOGAtoday (1 week). Last ran Oct 22. Bought only through 6AM City's ad desk. Also sponsors 1 podcast. Exhibits at 4 trade shows.Latest ad: “This limited-edition Skechers collection is having a moment” |
| Water Street Tampa · Real estate 2 newsletters like yours: TBAYtoday (1 week), Axios Local: Tampa Bay (1 week). Last ran Sep 25.Latest ad: “Presented By Water Street Tampa” |
| Cornbread Hemp · Consumer goods 11 newsletters like yours: PDXtoday (2 weeks), SACtoday (2 weeks), SDtoday (2 weeks). Last ran Oct 20. Renewed. Bought only through 6AM City's ad desk.Latest ad: “Unwind Naturally with Cornbread Hemp” |
| Nordstrom Rack · E-commerce & retail 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 17. Bought only through 6AM City's ad desk.Latest ad: “5 cozy fall finds on sale now” |
| Pendulum · Health & wellness 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 23. Bought only through 6AM City's ad desk. Also sponsors 1 podcast.Latest ad: “Why Halle Berry Bet on This Probiotic” |
| The Pour Over · Newsletters 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 19. Bought only through 6AM City's ad desk.Latest ad: “Meet The Pour Over” |
| Lands' End · E-commerce & retail 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Sep 15. Bought only through 6AM City's ad desk.Latest ad: “Save big on Lands’ End fall styles” |
| Sundays For Dogs · Consumer goods 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Sep 13. Bought only through 6AM City's ad desk. Also sponsors 7 podcasts.Latest ad: “Fresh dog food sounds great — until you’re thawing it in the sink” |
| HealthPartners · Health & wellness 1 newsletter like yours: Axios Local: Twin Cities (3 weeks). Last ran Oct 11. Renewed.Latest ad: “Presented By HealthPartners” |
| Denver Botanic Gardens 1 newsletter like yours: Axios Local: Denver (2 weeks). Last ran Oct 2. Renewed.Latest ad: “Presented By DENVER BOTANIC GARDENS” |
| International Economic Development Council · Events & conferences 1 newsletter like yours: Axios Local: New Orleans (2 weeks). Last ran Oct 9. Renewed.Latest ad: “Join economic developers Oct. 25–28 in New Orleans” |
| Iowa Public Radio · Media & entertainment 1 newsletter like yours: Axios Local: Des Moines (2 weeks). Last ran Oct 2. Renewed.Latest ad: “Presented By Iowa Public Radio” |
| Minneapolis Institute of Art · Media & entertainment 1 newsletter like yours: Axios Local: Twin Cities (2 weeks). Last ran Oct 8. Renewed.Latest ad: “Presented By the Minneapolis Institute of Art” |
| Tulane Future of Energy Forum · Events & conferences 1 newsletter like yours: Axios Local: New Orleans (2 weeks). Last ran Sep 25. Renewed.Latest ad: “Tulane Future of Energy Forum” |
| U. S. Steel · Consumer goods 1 newsletter like yours: Axios Local: Pittsburgh (2 weeks). Last ran Oct 9. Renewed.Latest ad: “Presented By U. S. Steel” |
| Google Cloud · Developer tools 8 newsletters like yours: Axios Local: Atlanta (2 weeks), Axios Local: Indianapolis (2 weeks), Axios Local: Kansas City (2 weeks). Last ran Oct 2. Renewed. Bought only through Axios Local's ad desk. |
| Nibbles · Food & drink 9 newsletters like yours: ATXtoday (1 week), NOOGAtoday (1 week), FTWtoday (1 week). Last ran Sep 22. Bought only through 6AM City's ad desk.Latest ad: “Nibbles is the solution.” |
| AMG National Trust · Real estate 1 newsletter like yours: Axios Local: Denver (1 week). Last ran Sep 25.Latest ad: “Presented By AMG NATIONAL TRUST” |
| Babbel · Education & courses 1 newsletter like yours: WILMtoday (1 week). Last ran Oct 22. Also sponsors 4 podcasts.Latest ad: “25 million.” |
| Bankers Trust · Banking & insurance 1 newsletter like yours: Axios Local: Des Moines (1 week). Last ran Oct 9.Latest ad: “Presented By BANKERS TRUST” |
And 111 more.
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<a href="https://adalmanac.com/newsletters/chicago-s-substack"><img src="https://adalmanac.com/badge/chicago-s-substack.svg" alt="Sponsors of Chicago’s Substack" height="46"></a>