Sponsor report
Axios Local: Richmond
Based on the last 180 days, compared with 35 other Local news newsletters. All placements.
Where you stand
| Measure | You | Local news median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 4 | 12 | 0 of 35 |
| Sponsors who came back for another week | 1 of 4 | 1 in 10 | 34 of 35 |
| Issues that carried a sponsor | 19 of 24 | 7 in 10 | 32 of 35 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Google Cloud · Developer tools 8 newsletters like yours: Axios Local: Atlanta (2 weeks), Axios Local: Indianapolis (2 weeks), Axios Local: Kansas City (2 weeks). Last ran Oct 2. Renewed. |
| Anthropic · AI & ML 6 newsletters like yours: Axios Local: Boston (3 weeks), Axios Local: Austin (1 week), Axios Local: Dallas (1 week). Last ran Oct 16. Renewed. Also sponsors 2 podcasts and 32 events.Latest ad: “Presented By Anthropic” |
| Fisher Investments · Investing & trading 5 newsletters like yours: Axios Local: Huntsville (1 week), Axios Local: Miami (1 week), Axios Local: Raleigh (1 week). Last ran Oct 9.Latest ad: “Presented By FISHER INVESTMENTS” |
| Microsoft · AI & ML 4 newsletters like yours: Axios Local: Atlanta (1 week), Axios Local: Columbus (1 week), Axios Local: Detroit (1 week). Last ran Oct 16. Also sponsors 95 events. Exhibits at 12 trade shows.Latest ad: “Presented By Microsoft” |
| The Pets Table · Consumer goods 19 newsletters like yours: AVLtoday (1 week), ATXtoday (1 week), BOStoday (1 week). Last ran Oct 16. Bought only through 6AM City's ad desk.Latest ad: “Fresh dog food is usually priced like a luxury” |
| Kate Spade Outlet · E-commerce & retail 18 newsletters like yours: ATXtoday (2 weeks), NOOGAtoday (2 weeks), FTWtoday (2 weeks). Last ran Sep 22. Renewed. Bought only through 6AM City's ad desk.Latest ad: “Kate Spade Outlet’s Fall Sale has arrived with up to 70% off” |
| Curatorial · Media & entertainment 1 newsletter like yours: LA Insider (16 weeks). Last ran Oct 22. Renewed.Latest ad: “This week’s edition of LA Insider is presented by Curatorial” |
| AARP Iowa · Government & nonprofit 3 newsletters like yours: Axios Local: Colorado Springs (1 week), Axios Local: Des Moines (1 week), Axios Local: Phoenix (1 week). Last ran Oct 16.Latest ad: “Presented By AARP Arizona” |
| Fifth Third Bank · Banking & insurance 3 newsletters like yours: Axios Local: Dallas (1 week), Axios Local: San Antonio (1 week), Axios Local: San Diego (1 week). Last ran Oct 16. Also sponsors 2 events.Latest ad: “Presented By Fifth Third Bank” |
| True Homes · Real estate 3 newsletters like yours: CHStoday (1 week), WStoday (1 week), Axios Local: Raleigh (1 week). Last ran Sep 25.Latest ad: “Presented By True Homes” |
| Cigna Healthcare · Health & wellness 2 newsletters like yours: Axios Local: Washington DC (2 weeks), Axios Local: Boston (1 week). Last ran Sep 25. Renewed. Also sponsors 1 event.Latest ad: “Presented By Cigna Healthcare” |
| Meta · Media & entertainment 2 newsletters like yours: Axios Local: Columbus (2 weeks), Axios Local: Austin (1 week). Last ran Oct 16. Renewed. Also sponsors 1 podcast and 36 events. Exhibits at 2 trade shows.Latest ad: “Presented By Meta” |
| Army National Guard · Government & nonprofit 2 newsletters like yours: Axios Local: Chicago (1 week), Axios Local: Philadelphia (1 week). Last ran Oct 16.Latest ad: “Presented By Army National Guard” |
| Atlanta Pride · Events & conferences 2 newsletters like yours: Axios Local: Atlanta (1 week), Axios Local: Nashville (1 week). Last ran Oct 9.Latest ad: “Atlanta Pride has celebrated the LGBTQ+ community” |
| Derby ONE · Media & entertainment 1 newsletter like yours: Local Scoop Derby (7 weeks). Last ran Oct 23. Renewed.Latest ad: “Derby ONE is broadcasting all day, every day.” |
| Duke Energy · Telecom & hardware 2 newsletters like yours: Axios Local: Indianapolis (1 week), Axios Local: Raleigh (1 week). Last ran Oct 2.Latest ad: “Presented By Duke Energy” |
| JLL · Real estate 2 newsletters like yours: Axios Local: Chicago (1 week), Axios Local: Pittsburgh (1 week). Last ran Oct 2. Also sponsors 2 events. Exhibits at 1 trade show.Latest ad: “Presented By JLL” |
| Skechers · Consumer goods 12 newsletters like yours: ATXtoday (1 week), CHStoday (1 week), NOOGAtoday (1 week). Last ran Oct 22. Bought only through 6AM City's ad desk. Also sponsors 1 podcast. Exhibits at 4 trade shows.Latest ad: “This limited-edition Skechers collection is having a moment” |
| William & Mary · Education & courses 2 newsletters like yours: Axios Local: Boston (1 week), Axios Local: Philadelphia (1 week). Last ran Oct 2.Latest ad: “Presented By WILLIAM & MARY” |
| Wings Credit Union · Banking & insurance 2 newsletters like yours: Axios Local: Colorado Springs (1 week), Axios Local: Denver (1 week). Last ran Oct 9.Latest ad: “Presented By WINGS CREDIT UNION” |
| Cornbread Hemp · Consumer goods 11 newsletters like yours: PDXtoday (2 weeks), SACtoday (2 weeks), SDtoday (2 weeks). Last ran Oct 20. Renewed. Bought only through 6AM City's ad desk.Latest ad: “Unwind Naturally with Cornbread Hemp” |
| Steppenwolf Theatre Company · Media & entertainment New to newsletters 1 newsletter like yours: Chicago’s Substack (6 weeks). Last ran Oct 23. Renewed.Latest ad: “Halloween Special: 2-for-1 Tickets to Topdog/Underdog!” |
| Nordstrom Rack · E-commerce & retail 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 17. Bought only through 6AM City's ad desk.Latest ad: “5 cozy fall finds on sale now” |
| Pendulum · Health & wellness 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 23. Bought only through 6AM City's ad desk. Also sponsors 1 podcast.Latest ad: “Why Halle Berry Bet on This Probiotic” |
| The Pour Over · Newsletters 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 19. Bought only through 6AM City's ad desk.Latest ad: “Meet The Pour Over” |
And 108 more.
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<a href="https://adalmanac.com/newsletters/axios-local-richmond"><img src="https://adalmanac.com/badge/axios-local-richmond.svg" alt="Sponsors of Axios Local: Richmond" height="46"></a>