Sponsor report
INDYtoday
Based on the last 180 days, compared with 34 other Local news newsletters. All placements.
Where you stand
| Measure | You | Local news median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 13 | 12 | 26 of 34 |
| Sponsors who came back for another week | 2 of 13 | 0 in 10 | 29 of 34 |
| Issues that carried a sponsor | 7 of 11 | 7 in 10 | 9 of 34 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| The Pets Table · Consumer goods 21 newsletters like yours: AVLtoday (1 week), ATXtoday (1 week), BOStoday (1 week). Last ran Oct 16.Latest ad: “Fresh dog food is usually priced like a luxury” |
| Cornbread Hemp · Consumer goods 11 newsletters like yours: PDXtoday (2 weeks), SACtoday (2 weeks), SDtoday (2 weeks). Last ran Oct 20. Renewed.Latest ad: “Unwind Naturally with Cornbread Hemp” |
| Nordstrom Rack · E-commerce & retail 12 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 23.Latest ad: “Your official excuse to embrace sweater weather: Nordstrom Rack has warm layers” |
| Pendulum · Health & wellness 12 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 23. Also sponsors 1 podcast.Latest ad: “Why Halle Berry Bet on This Probiotic” |
| Sundays For Dogs · Consumer goods 12 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 8. Also sponsors 7 podcasts.Latest ad: “Fresh dog food is great in theory, but thawing it every morning?” |
| The Pour Over · Newsletters 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Oct 19.Latest ad: “Meet The Pour Over” |
| Lands' End · E-commerce & retail 11 newsletters like yours: BOStoday (1 week), CBUStoday (1 week), DALtoday (1 week). Last ran Sep 15.Latest ad: “Save big on Lands’ End fall styles” |
| Finance Buzz · Finance & fintech 8 newsletters like yours: Note To Self (2 weeks), BOStoday (1 week), CBUStoday (1 week). Last ran Oct 24. Renewed.Latest ad: “See how $75,000 at 0.01% compares with a 4.00% high-yield savings” |
| Particle · Health & wellness 7 newsletters like yours: The Flyover (2 weeks), PDXtoday (1 week), SACtoday (1 week). Last ran Oct 22. Renewed.Latest ad: “Men, you’ve been misinformed.” |
| Experience Columbia SC · Media & entertainment 7 newsletters like yours: AVLtoday (1 week), CHStoday (1 week), CLTtoday (1 week). Last ran Sep 15.Latest ad: “Your guide to an affordable fall getaway” |
| Fisher Investments · Investing & trading 6 newsletters like yours: Axios Local: Huntsville (1 week), Axios Local: Miami (1 week), Axios Local: Raleigh (1 week). Last ran Oct 21.Latest ad: “When is the right time to retire?” |
| lululemon · Consumer goods 5 newsletters like yours: PDXtoday (1 week), SACtoday (1 week), SDtoday (1 week). Last ran Oct 3. Also sponsors 3 podcasts.Latest ad: “Our top five must-haves from lululemon” |
| 1440 · Newsletters 6 newsletters like yours: NOOGAtoday BizBrief (1 week), COLAtoday BizBrief (1 week), GVLtoday BizBrief (1 week). Last ran Oct 9.Latest ad: “Be the smartest person in the room by reading 1440” |
| Curatorial · Media & entertainment 1 newsletter like yours: LA Insider (16 weeks). Last ran Oct 22. Renewed.Latest ad: “This week’s edition of LA Insider is presented by Curatorial” |
| Columbia Museum of Art · Media & entertainment 3 newsletters like yours: CHStoday (1 week), CLTtoday (1 week), COLAtoday (1 week). Last ran Sep 23.Latest ad: “Ever stopped to think about what goes into making the things around” |
| True Homes · Real estate 3 newsletters like yours: CHStoday (1 week), WStoday (1 week), Axios Local: Raleigh (1 week). Last ran Sep 25.Latest ad: “Presented By True Homes” |
| Babbel · Education & courses 3 newsletters like yours: NOVAtoday (1 week), WILMtoday (1 week), Note To Self (1 week). Last ran Oct 22. Also sponsors 4 podcasts.Latest ad: “25 million.” |
| Visit Charlottesville · Travel & hospitality 3 newsletters like yours: CLTtoday (1 week), NOVAtoday (1 week), RALtoday (1 week). Last ran Sep 21.Latest ad: “7 un-fall-gettable autumn getaways” |
| Collective · Health & wellness 2 newsletters like yours: NOVAtoday (2 weeks), WILMtoday (1 week). Last ran Oct 19. Renewed. Also sponsors 3 podcasts.Latest ad: “The problem: Americans pay up to 1000% in markups for GLP-1s.” |
| Derby ONE · Media & entertainment 1 newsletter like yours: Local Scoop Derby (7 weeks). Last ran Oct 23. Renewed.Latest ad: “Derby ONE is broadcasting all day, every day.” |
| OneSkin · Health & wellness 2 newsletters like yours: NOVAtoday (2 weeks), TBAYtoday (1 week). Last ran Oct 8. Renewed. Also sponsors 20 podcasts.Latest ad: “Most skincare covers up signs of aging.” |
| Steppenwolf Theatre Company · Media & entertainment New to newsletters 1 newsletter like yours: Chicago’s Substack (6 weeks). Last ran Oct 23. Renewed.Latest ad: “Halloween Special: 2-for-1 Tickets to Topdog/Underdog!” |
| Baylor School · Education & courses 2 newsletters like yours: GVLtoday (1 week), RALtoday (1 week). Last ran Sep 25.Latest ad: “Why this Southern boarding school is having a big year” |
| Crossnore Communities for Children · Government & nonprofit 2 newsletters like yours: CLTtoday (1 week), WStoday (1 week). Last ran Sep 23.Latest ad: “Today, Sept. 23, is Crossnore Communities for Children's annual Day of Giving” |
| HealthPartners · Health & wellness 1 newsletter like yours: Axios Local: Twin Cities (3 weeks). Last ran Oct 11. Renewed.Latest ad: “Presented By HealthPartners” |
And 155 more.
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<a href="https://adalmanac.com/newsletters/6am-indianapolis"><img src="https://adalmanac.com/badge/6am-indianapolis.svg" alt="Sponsors of INDYtoday" height="46"></a>