The Local news newsletters to advertise in
Ranked mostly by how many sponsors came back for another week, the best public sign that an ad worked, and partly by how often an issue carries a sponsor. From the last 180 days of issues we read.
| # | Newsletter | Sponsors who came back | Issues with a sponsor | To buy |
|---|---|---|---|---|
| 1 | Axios Local: Boston | 1 of 5 | 20 of 24 | no advertise page found |
| 2 | CHS Happenings | 1 of 5 | 10 of 12 | its advertise page, placements at $100 |
| 3 | Axios Local: Washington DC | 1 of 5 | 31 of 38 | no advertise page found |
| 4 | FTWtoday | 2 of 14 | 8 of 11 | no advertise page found |
| 5 | INDYtoday | 2 of 13 | 7 of 11 | no advertise page found |
| 6 | ATXtoday | 1 of 12 | 8 of 11 | no advertise page found |
| 7 | RALtoday | 1 of 12 | 8 of 11 | no advertise page found |
| 8 | Axios Local: Twin Cities | 2 of 5 | 15 of 31 | no advertise page found |
| 9 | Axios Local: San Antonio | 0 of 5 | 19 of 24 | no advertise page found |
| 10 | NOOGAtoday | 1 of 15 | 8 of 11 | no advertise page found |
| 11 | TBAYtoday | 1 of 15 | 8 of 11 | no advertise page found |
| 12 | RICtoday | 1 of 16 | 8 of 11 | no advertise page found |
| 13 | KCtoday | 0 of 9 | 11 of 15 | no advertise page found |
| 14 | SEAtoday | 1 of 15 | 15 of 23 | no advertise page found |
| 15 | GVLtoday | 0 of 12 | 8 of 11 | no advertise page found |
| 16 | SACtoday | 1 of 11 | 14 of 23 | no advertise page found |
| 17 | COLAtoday | 0 of 14 | 8 of 11 | no advertise page found |
| 18 | LOUtoday | 0 of 14 | 8 of 11 | no advertise page found |
| 19 | ORLtoday | 0 of 11 | 10 of 14 | no advertise page found |
| 20 | NASHtoday | 0 of 18 | 8 of 11 | no advertise page found |
| 21 | PDXtoday | 1 of 12 | 14 of 23 | no advertise page found |
| 22 | SJtoday | 1 of 12 | 14 of 23 | no advertise page found |
| 23 | SDtoday | 1 of 13 | 14 of 23 | no advertise page found |
| 24 | Axios Local: Denver | 1 of 6 | 15 of 28 | no advertise page found |
| 25 | Axios Local: Raleigh | 0 of 5 | 16 of 24 | no advertise page found |
How this is ranked
- Sponsors who came back: brands that ran in more than one week. Nobody outside a campaign sees its results; a brand that pays again is the closest public evidence. A share resting on a handful of sponsors counts for less than one resting on dozens.
- Issues with a sponsor: how much of the newsletter is sold. A full calendar means demand, and less room to negotiate.
- Who's listed: Local news newsletters with at least 5 sponsors in the period, so the shares mean something.
- Prices: only as each publisher states them on its own page, never estimated.
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