The Industry trade newsletters to advertise in
Ranked mostly by how many sponsors came back for another week, the best public sign that an ad worked, and partly by how often an issue carries a sponsor. From the last 180 days of issues we read.
| # | Newsletter | Sponsors who came back | Issues with a sponsor | To buy |
|---|---|---|---|---|
| 1 | MedTech Dive Daily | 3 of 5 | 15 of 16 | no advertise page found |
| 2 | JEDEC SmartBrief | 7 of 16 | 20 of 24 | no advertise page found |
| 3 | Healthcare Brew | 5 of 9 | 16 of 22 | its advertise page |
| 4 | Higher Ed Dive Daily | 5 of 16 | 24 of 26 | no advertise page found |
| 5 | Restaurant Dive Daily | 3 of 11 | 16 of 17 | no advertise page found |
| 6 | Facilities Dive Daily | 3 of 9 | 15 of 18 | no advertise page found |
| 7 | Healthcare Dive Daily | 7 of 36 | 16 of 17 | no advertise page found |
| 8 | Construction Dive Daily | 4 of 14 | 17 of 21 | no advertise page found |
| 9 | Weekly Robotics | 2 of 6 | 8 of 10 | its advertise page, placements at $3,500 |
| 10 | BioPharma Dive Daily | 5 of 24 | 16 of 19 | no advertise page found |
| 11 | Utility Dive Daily | 4 of 29 | 16 of 19 | no advertise page found |
| 12 | Hotel Dive Daily | 0 of 7 | 11 of 12 | no advertise page found |
| 13 | Grocery Dive Daily | 2 of 12 | 12 of 17 | no advertise page found |
| 14 | Manufacturing Dive Daily | 2 of 24 | 16 of 19 | no advertise page found |
| 15 | Smart Cities Dive Daily | 1 of 6 | 11 of 17 | no advertise page found |
| 16 | Supply Chain Dive Daily | 0 of 20 | 15 of 17 | no advertise page found |
| 17 | Packaging Dive Daily | 0 of 13 | 17 of 21 | no advertise page found |
| 18 | Food Dive Daily | 0 of 13 | 13 of 17 | no advertise page found |
| 19 | FMI dailyLead® | 1 of 11 | 9 of 18 | no advertise page found |
How this is ranked
- Sponsors who came back: brands that ran in more than one week. Nobody outside a campaign sees its results; a brand that pays again is the closest public evidence. A share resting on a handful of sponsors counts for less than one resting on dozens.
- Issues with a sponsor: how much of the newsletter is sold. A full calendar means demand, and less room to negotiate.
- Who's listed: Industry trade newsletters with at least 5 sponsors in the period, so the shares mean something.
- Prices: only as each publisher states them on its own page, never estimated.
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